What do you do when you are introducing a new drug in an already crowded category? Wyeth queried
depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for
Pristiq.
Related Posts:
Categories : Print, Traditional Channels |
Business Week – Drug Marketing
Business Week – Pharma Marketing
Cafe Pharma
Clinical Trials.gov
FDA on Twitter
Pharma Live
Pharma Voice