Medimix International recently conducted a new survey on the use of social networking websites among healthcare professionals. Among the general social networking websites, more than two-thirds (66%) of the interviewed physicians declared that they either don’t know or don’t use them. Surprisingly, in Germany this number goes as high as 86%.But for the 34% of those interviewed who do use them,
Related Posts:
Business Week – Drug Marketing
Business Week – Pharma Marketing
Cafe Pharma
Clinical Trials.gov
FDA on Twitter
Pharma Live
Pharma Voice
I am puzzled – again. It is so odd that we view healthcare professionals, especially doctors, as non-humans and scrutinize their behavior as if they were odd creatures from another planet. They are parents, wives, boyfriends, your neighbor, your daughter – by golly, they are people too. And they act like people…gasp…consumer-type of people!
Good grief – no wonder they feel like we don’t understand them – we treat them like zoo animals – to be observed behind glass and pondered over. When we start treating them like people, it will go a long way toward bridging the big gap that exists between pharma and physicians.