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The Art and Science of a Global Brand

Friday, July 31st, 2009

To navigate the global marketplace, pharma companies have to mobilize a multifaceted team with the training to turn raw data into meaningful insights.

Posted in: DTC, Traditional Channels | 0 Comments »
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With One Voice

Friday, July 31st, 2009

In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.

Posted in: DTC, Print | 0 Comments »
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A Hard Pill to Swallow

Friday, July 31st, 2009

Innovative pharmaceutical companies are reaching out to physicians and consumers in an effort to get patients to take their medicine.

Posted in: Digital Marketing, Print | 0 Comments »
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