The-information | Pharma Marketer

A search engine just for health ?

Wednesday, December 16th, 2009

There is no shortage of health information on the Internet but who has time to sort through all the sites ? I have been saying for years that Google is missing an opportunity by not having a search engine devoted strictly to health that separated good sites from garbage sites and it looks like a site that launched today has solved that problem for a LOT of people. When you come to Healthbase’s homepage just type in the keyword, in this case Diabetes and Healthbase returns search results like you have never seen them before

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Is search becoming to complicated for health information?

Thursday, October 29th, 2009

When we conducted usability testing for a new website earlier this year we started by following people as they searched the Internet for health information. The older the user the more difficult it was for them to get to the information they really wanted (defined by credible information from credible sources).

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Hospitals already using social media

Thursday, October 1st, 2009

Hospitals are fighting for business and have realized that patients/consumers have a choice when it comes to where, what, how and when. As the chart below illustrates more and more hospitals are using social media to reach out to consumers and answer any questions they may have as well as to assure them that they offer a great health experience. This is another possible opportunity for DTC marketers, not to intrude on the development of the relationship, but to give hospitals the information they need to communicate with patients

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At last a search engine for health ?

Wednesday, September 2nd, 2009

There is no shortage of health information on the Internet but who has time to sort through all the sites ? I have been saying for years that Google is missing an opportunity by not having a search engine devoted strictly to health that separated good sites from garbage sites and it looks like a site that launched today has solved that problem for a LOT of people. When you come to Healthbase’s homepage just type in the keyword, in this case Diabetes and Healthbase returns search results like you have never seen them before.

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How Transparent is the FDA Transparency Blog?

Monday, August 10th, 2009

Last month, I wrote a posting called " When Transparency is Easy -Advisory Committee Transparency" suggesting that the transparency at FDA would be greatly enhanced if there were once again links from the rosters of advisory committee members to their CVs.

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Mastering the obvious…

Tuesday, August 4th, 2009

So let’s looks at the facts; 1. More people are going online for health information than at any other time in our history.

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Depressed ? Instead of a prescription maybe your vitamin D levels are low

Wednesday, July 8th, 2009

As I found out when awhile back when I conducted research with online health seekers the biggest challenge they face is “what information to believe”. This is true especially when it comes to new web sites and social media websites. Online health seekers need to not only decipher complicated medical terminology they also then need to determine if the information is believable

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The FDA is doing little to inform and educate for Rx and OTC products alike

Thursday, July 2nd, 2009

Just look at some of the stories this week when it comes to OTC or Rx products: -Possible links between Lantus and cancer. -Acetaminophen products can cause liver damage or death if not used correctly.

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Physicians: Pharma websites missing key information

Wednesday, July 1st, 2009

Here are the key findings from that quantitative research of 133 physicians (PCP): -Pharma product website language was not patient friendly and often required some medical knowledge to understand. -There was not enough emphasis on working with the physician toward a diagnosis and treatment options or on tests that might be required to confirm diagnosis

Posted in: DTC, Social Media, Web Marketing | 0 Comments »

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