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Consumer Advocates Step Up and Submit Comments to FDA Regarding Regulation of Social Media
Sunday, March 21st, 2010
The deadline has come and gone for submitting comments to docket FDA-2009-N-0441 regarding “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools.” You can find ALL of the comments here at Regulations.gov and easily download MOST of them here at fdaSM.com . Unfortunately, the latter does NOT include text comments that were submitted by individuals.
Posted in: Social Media | 0 Comments »
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Making Sense Out Pharma DTC Spending Trends
Tuesday, March 9th, 2010
ePharma boosters see the latest direct-to-consumer (DTC) advertising spending numbers as a positive sign that the drug industry is finally increasing its allotment to the Internet in its DTC marketing budget.
Posted in: DTC | 0 Comments »
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Merck Says FDA Should Approve the “One-Click Rule”
Thursday, March 4th, 2010
Merck submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools ( find it here ). About 75% of Merck’s comments that specifically address FDA’s questions is devoted to an argument in favor of the “one-click rule” as it applies to space-limited digital product ads.
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The quality of online health information
Monday, February 8th, 2010
Top line results per the research report; 1. Consumers are overwhelmed with the amount of health information on the Internet and therefore they are most likely to start their searches for information at trusted sites like Web MD
Posted in: DTC | 0 Comments »
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A Pharma "Social Media Working Group" Submits Comments to FDA
Monday, February 1st, 2010
A group called the “Social Media Working Group” (SMWG) comprised of representatives from Amgen, AstraZeneca, Bristol-Myers Squibb, Millennium Pharmaceuticals, and sanofi-aventis U.S., recently submitted written comments to Docket No. FDA-2009-N-0441 (see here ) regarding Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools.
Posted in: Regulatory | 0 Comments »
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The Importance of Search in 2010
Monday, January 25th, 2010
I decided my first post of 2010 wasn’t going to be about social media.
Posted in: Digital Marketing | 0 Comments »
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Investors Have Questions About Pharma’s Online Spending in 2010 and Beyond
Wednesday, December 16th, 2009
Investors who own stocks or who are thinking of buying stocks of major online Health sites are worried.
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Will Pharma Spend More on eMarketing than on TV Advertising by 2019?
Wednesday, December 9th, 2009
TNS Media Intelligence reports that U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009 compared to 2008. Bucking that trend was the Pharmaceuticals sector, which increased ad spending by 0.6 percent (from $3,462.7 million to $3,483.6 million) in that period.
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If social media is not the answer, what’s the future of DTC ?
Sunday, December 6th, 2009
I believe that first question we have to ask ourselves is “does DTC provide value to our audience”? The answer to that is yes.
Posted in: DTC | 0 Comments »
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Is the Pharma Social Media Bubble About to Burst?
Friday, December 4th, 2009
It may turn out that the recent FDA public hearings on Pharma’s Use of Social Media was a turning point in the brouhaha over social media in the pharmaceutical industry. It was, after all, a festival by and for agencies with an agenda to push pharma marketers over the social media precipice and thereby make a lot of money
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