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Is Pharma Ready for the New iPhone (or any iPhone)?

Friday, June 19th, 2009

In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS.

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Bringing Digital to Pfizer™s Drug Giveaway

Wednesday, May 20th, 2009

First, I would like to applaud the folks at Pfizer for their new MAINTAIN (Medicines Assistance for Those Who Are In Need) program. Yes, it’s a little bit of stretch to get to the acronym, but pharma’s got to have them

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Do You Really Need Your Digital Agency?

Thursday, May 7th, 2009

As someone who works for a digital (and relationship marketing) agency ( Bridge Worldwide ), I was a little hesitant to write the title of this post. It’s a fair question though: Do You Really Need Your Digital Agency? I’m addressing this question not just to all the pharma and healthcare marketers out there, but also to all the agency folks that are regular readers