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A New Reality in DTC Advertising?

Monday, June 21st, 2010

The last few months, I’ve been deeply entrenched in “Execution” for an important client. So needless to say, I’ve been thinking A LOT about what it takes to move from strong strategy to superb execution, and more specifically, what it takes to achieve what I call “High Return Execution” (HRE). Look for more thoughts on HRE in the upcoming weeks…

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MiraLax HCP print ad

Tuesday, September 8th, 2009

For occasional constipation MiraLAX laxative sets your patients free Recommend MiraLAX to liberate your patients from occasional constipation and put them in control of their condition. Brand name: MiraLAX Generic name/category: Polyethylene glycol, laxative Company: Schering-Plough Country/Market: USA, North America Indication(s)/use: occasional constipation Target: Healthcare Professionals (HCP) Tagline: Restore your patients’ natural rhythm Medium: Print ad Size/duration: single-page Publication/Aired: Contemporary Ob/Gyn – August 2009 To see all of this brand’s ads on AdPharm, click here

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Sarafem for PMDD from 2001

Saturday, September 5th, 2009

irritABILITY Think it’s PMS? Think again

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Mucinex HCP

Tuesday, August 25th, 2009

Mucinex products are the only FDA-approved, timed-release guaifenesin products on the market. Recent FDA Action… August 27, 2007 Manufacturing stops for companies marketing unapproved products containing guaifenesin in timed-release form

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Accu-Chek Smart Pix

Wednesday, July 29th, 2009

For an instant picture of their diabetes, just plug in. Accu-Chek Smart pix. From seeing to understanding.

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Vyvanse ad and attached coupon

Friday, July 24th, 2009

Print ad Now 3 million prescriptions filled for ADHD. Consistent Cristy throughout the day, even during homework time

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Nicorette French TV commercial

Friday, July 24th, 2009

Two men run to reach their train.

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Excedrin Extra Strength

Friday, July 17th, 2009

What ache?

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Adalat XL

Monday, July 13th, 2009

Consider every link Forge your link in hypertension and chronic stable angina with Adalat XL 3 dose strengths: 20, 30 and 60 mg Brand name: Adalat XL Generic name/category: Nifedipine, dihydropyridine calcium channel blocker Company: Bayer healthcare Country/Market: Canada, North America Indication(s)/use: antianginal (especially in Prinzmetal’s angina) and antihypertensive (HBP) Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade Tagline: Because it works Publication: Canadian Journal of General Internal Medicine May 2009 To see all of this brand’s ads on AdPharm, click here

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Apotex

Wednesday, July 8th, 2009

à l’avant-garge des génériques Un chef de file mondial. Chez Apotex, nous voulons participer à l’essor des soins de santé à prix abordables pour les gens, et ce, à l’échelle mondiale. Les produits issus de nos activités de recherche, de développement, de fabrication et de distribution se retrouvent dans 115 pays du monde.

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