Pharma Strategy
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Best Industry Observer Blog? Really? (not a chance)

Friday, May 14th, 2010

I don’t mean to be ungracious. Really – I don’t

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What Would A Pharma Marketing Champ Do? 9 Imperatives for 2010

Friday, February 5th, 2010

This is the final post of a four-part series. Steve Jobs, Google, Good Life are three marketing champs. Read what Pharma marketing champs would do.

Posted in: DTC, Digital Marketing, Marketing Strategies, Mobile Marketing | 0 Comments »
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2010 Outlook: 10 Ways to Win With Patients and Improve DTC Efforts

Tuesday, December 22nd, 2009

[Full article: 2010 Outlook: Doom and Gloom For DTC? 10 Points for Winning with Patients, published inDTC Perspectives, December 2009] Despite many gloomy predictions for DTC advertising and the pharma industry overall, there’s never been a better time for marketers to forward their brands and consumers’ lives with new thinking about what constitutes patient marketing in the [...]

Posted in: DTC, Digital Marketing, Social Media | 0 Comments »
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Ellen Hoenig Carlson – Strategy Expert

Sunday, October 4th, 2009

Ellen Hoenig Carlson has been a leader and brand champion in U.S and Global Consumer and Pharmaceutical Marketing for over two decades. Her record of growth and innovation includes over thirty diverse consumer, OTC, and pharmaceutical/device categories, in US and International, Developed and Emerging markets. While at Bristol Myers-Squibb (BMS), Ellen spanned numerous assignments in [...]

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August/September 2009 – Panel Experts

Sunday, August 9th, 2009

This month’s experts blend traditional pharmaceutical strategy with new media and mobile marketing to help you navigate the changing space, including key insights around Health Systems 2.0 and ways that you can enhance your digital marketing efforts. You may ask your questions to any of our August experts directly by clicking on their individual profiles [...]

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Sally Church – Pharma Strategy Expert

Monday, August 3rd, 2009

Sally Church, PhD has almost twenty years of pharmaceutical industry experience in sales, marketing strategic planning, new product development and strategic marketing consulting.  Prior to joining Icarus Consultants, Sally spent thirteen years with Novartis and Sandoz in the United States and United Kingdom.  Sally has in-depth therapeutic expertise in Oncology, Hematology, Targeted Therapies, Wound Healing, [...]

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