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Pharma Marketers: Eight Things We Might Learn From Zappos.com

Here’s my take after reading Delivering Happiness: A Path To Profits, Passion, and Purpose by Tony Hsieh CEO, Zappos.com, Inc. While it’s true that Zappos lives in a less regulated business environment than the pharmaceutical and healthcare industry, Tony’s standards for communicating with consumers are now part of the context of our work. Patients have come to expect Zappos- level experiences. This blog accepts that challenge: what might a pharma company or hospital might look like if Tony were CEO…

Don’t let fear of risk stall marketing innovation

While consumers are using the Internet more and more for health drug company marketers are watching the world pass them by as they wait for the FDA to issue new guidelines that in all likelihood are going to be outdated before they are made public. Legal and regulatory people see marketing as the dark side and marketing people often fear that legal and regulatory means a dead end to new marketing programs and tactics

What Would A Pharma Marketing Champ Do? 9 Imperatives for 2010

This is the final post of a four-part series. Steve Jobs, Google, Good Life are three marketing champs. Read what Pharma marketing champs would do.

Marketers: What Would Google Do? Ten Imperatives for 2010 (part 2 of 4)

What Would Google Do? What would the fastest-growing company in history and a model for thinking in new ways do? Even this week, Google makes waves with their launch of their new android-based Nexus One (MIT Says Yes).

Welcome to the second of a four part serious for Consumer and Pharma/Healthcare Marketers looking to tame the rigors of 2010… If you missed post 1, read: What Would Steve Jobs Do? And by all means, I hope you’ll stay tuned for What Would Jake and Rocket Do? And What Would Savvy Marketers Do?