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Drug companies don’t have the luxury of waiting for the FDA to issue guidelines on marketing

Monday, December 7th, 2009

As Manhattan Research reported recently more and more people are going online for health information. They’re using all of the Internet including search and social media but we find that most drug companies are waiting to see if the FDA issues new guidelines. Marketing is more important especially in an era when so many people are looking for health information and to play it cautious means that you are going to miss some big opportunities which you can ill afford to miss today

Posted in: DTC | 0 Comments »
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Online Advertising Growth Slows in 2008, Search Declines in 2009

Monday, May 11th, 2009

” US Advertising Continues to Imitate a Stone ,” says eMarketer. It was reporting on TNS data for measured media ad spending, which showed an overage decline of 9.2% for the fourth quarter of 2008 vs. the same quarter of 2007.

Posted in: Digital Marketing | 0 Comments »
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Tamiflu, Relenza May or May Not Protect Expectant Mothers from Flu

Sunday, May 10th, 2009

In a Mother’s Day New York Times Op-Ed piece , an Obygn physician and an bioethicist questioned whether the anti-viral drugs Tamiflu and Relenza are effective in easing H1N1 flu in pregnant women because neither of these drugs — indeed, no drug — has been tested for safety and efficacy in pregnant women. “WHEN diseases like swine flu hit, pregnant women are especially at risk,” said the authors.

Posted in: Digital Marketing | 0 Comments »
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Social Media: Ask Permission to Join the Conversation First or You Just Might Get Your Ass Kicked!

Friday, May 8th, 2009

My agency friend Wendy Blackburn (CORR: Jim Dayton; see comments) cited “an expert in marketing communications and PR strategy” who compared social media with a high school lunchroom in her post, ” Social Media: It’s Your Conversation.

Posted in: Digital Marketing, Traditional Channels | 0 Comments »
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GSK, the "Erroneous" 50% Discount Promise, and Consumer Fraud

Friday, May 8th, 2009

Wow! GSK just had a PR catastrophe! FiercePharma and other online news outlets earlier today published a press release from GSK (originally distributed through PRWeb) that said the company was offering a 50 percent discount on meds for U.S. patients who are uninsured “no matter a patient’s income level or whether he or she qualifies for public programs” ( see archive here ). I immediately tweeted the news via Twitter and a few of my 1200 or so Twitter pals retweeted (RT’d) and a few of THEIR friends RT’d and so on.

Posted in: Traditional Channels | 0 Comments »
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Time for DDMAC to move to the 21st centurty

Wednesday, May 6th, 2009

Never before have marketers, consumers and patients had so much information available to them from so many different sources. …If we were to take a look at a decision making process for patient healthcare we would see that patients go online to search for health information when awareness reaches the target audience. Now most pharma marketers would have you believe that people view a pharma product ad on TV and go ask their physician for the product

Posted in: Regulatory | 0 Comments »
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