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Qiao Xing Mobile Communication: Waiting for a Catalyst
Monday, August 9th, 2010
ValueHuntr submits: Qiao Xing Mobile Communication ( QXM ) is $137mm company which develops, manufactures, markets, and sells mobile handsets in China under the CECT and VEVA brand names. The company provides its products to mid-income consumers through its own retail stores, national and provincial distributors, TV direct sales distributors, and Internet distributors, as well as through its Website vevago.com. It currently operates six VEVA retail stores in Beijing, and employees 600 people.
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Media Blackout Imposed by Media People!
Tuesday, July 27th, 2010
I spent yesterday at Pfizer headquarters in NYC attending and speaking at ExL Pharma’s 6th Annual Public Relations & Communications Summit . I met some of my Twitter pals there including Ray Kerins ( @RayKerins ), Steve Woodruff ( @swoodruff ), Mario Nacinovich ( @nacinovich ), and Zoe Elliott Dunn ( @zelliott ), among others
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One More Way To Minimize The Sales Rep?
Monday, June 7th, 2010
This may be a way to bypass the sales rep. Pfizer has, apparently, become the first big drugmaker to offer a phone app on iPhones and other mobile devices that is being promoted to physicians
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Web MD iPad App- Well done but will people use it ?
Friday, May 28th, 2010
One thing about mobile applications is that people will download them by the boatload but as many as 80% of the applications get deleted because users grow tired of them or because they fail to meet expectations. The Web MD application for the iPad is easy to use but one has to wonder if people are really going to keep the application on their iPads as we tend to search for medical information when certain “triggers” are pulled. The home screen of the Web MD iPad application Most of us do not proactively search for health information
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Mobile marketing is growing fast but where is pharma ?
Tuesday, March 2nd, 2010
Express scripts announced today that they are going to be testing an electronic pill dispenser to remind patients to take their medications. While this might seem like a drastic step marketers and pharmacies have to try a lot of programs to get patients to take their medications, especially when it’s for conditions like diabetes and high blood pressure.
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At Last! Pharma eMarketing Comes of Age
Thursday, February 18th, 2010
I’ve actually heard of someone saying “2010 is going to be the year of digital,” and I kind of laughed inside my head a little. Wasn’t the breakout year of digital marketing a few years back?
Posted in: Digital Marketing | 0 Comments »
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Neurosurgeons without papers. But with an iPod touch
Monday, January 18th, 2010
As read on Macdailynews: “As Michael Oh watched his daughter easily navigate her iPod touch, he had an epiphany,” Stacey Burling reports for The Philadelphia Inquirer. “‘I figured if she can learn it so intuitively that neurosurgeons would be able to figure it out,’ said Oh, who is a neurosurgeon.” “He’ll find out whether he was right when 3,500 neurosurgeons meet in Philadelphia in May for what he believes is the nation’s first paperless scientific or medical convention,” Burling reports. “When they register at the American Association of Neurological Surgeons meeting, the doctors will be given iPod touches already loaded with everything they’ll need, including the program (165 pages last year), summaries of research presented at the meeting, advertising and information from exhibitors,” Burling reports
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Do Social Media Apps Improve Health Care?
Friday, January 8th, 2010
Sometimes evangelists get carried away. That may be stating the obvious, obviously. But often we do not realize this when we listen to evangelists.
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iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC
Wednesday, December 9th, 2009
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
Posted in: DTC | 0 Comments »
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Medscape Releases Mobile Platform Health Service
Tuesday, July 28th, 2009
According to this article in Fierce Mobile Healthcare Medscape has launched a mobile service for the iPhone and is planning to release a similar application for the Blackberry and other mobile devices. The service will include a free drug database, a drug interaction checker, medical & professional news, as well as a professional directory of physicians, pharmacies, and hospitals.Steve Zatz, MD,
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