mobile
Mobile marketing is growing fast but where is pharma ?
Tuesday, March 2nd, 2010
Express scripts announced today that they are going to be testing an electronic pill dispenser to remind patients to take their medications. While this might seem like a drastic step marketers and pharmacies have to try a lot of programs to get patients to take their medications, especially when it’s for conditions like diabetes and high blood pressure.
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At Last! Pharma eMarketing Comes of Age
Thursday, February 18th, 2010
I’ve actually heard of someone saying “2010 is going to be the year of digital,” and I kind of laughed inside my head a little. Wasn’t the breakout year of digital marketing a few years back?
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Neurosurgeons without papers. But with an iPod touch
Monday, January 18th, 2010
As read on Macdailynews: “As Michael Oh watched his daughter easily navigate her iPod touch, he had an epiphany,” Stacey Burling reports for The Philadelphia Inquirer. “‘I figured if she can learn it so intuitively that neurosurgeons would be able to figure it out,’ said Oh, who is a neurosurgeon.” “He’ll find out whether he was right when 3,500 neurosurgeons meet in Philadelphia in May for what he believes is the nation’s first paperless scientific or medical convention,” Burling reports. “When they register at the American Association of Neurological Surgeons meeting, the doctors will be given iPod touches already loaded with everything they’ll need, including the program (165 pages last year), summaries of research presented at the meeting, advertising and information from exhibitors,” Burling reports
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Do Social Media Apps Improve Health Care?
Friday, January 8th, 2010
Sometimes evangelists get carried away. That may be stating the obvious, obviously. But often we do not realize this when we listen to evangelists.
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iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC
Wednesday, December 9th, 2009
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
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Medscape Releases Mobile Platform Health Service
Tuesday, July 28th, 2009
According to this article in Fierce Mobile Healthcare Medscape has launched a mobile service for the iPhone and is planning to release a similar application for the Blackberry and other mobile devices. The service will include a free drug database, a drug interaction checker, medical & professional news, as well as a professional directory of physicians, pharmacies, and hospitals.Steve Zatz, MD,
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Is Pharma Ready for the New iPhone (or any iPhone)?
Friday, June 19th, 2009
In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS.
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Web 3.0 in Pharma
Thursday, May 28th, 2009
I came across this post on ReadWriteWeb in which Richard MacManus gives us a couple of highlights of where Web 3.0 is heading in 2009. Here are some trends Richard mentions that we are seeing on the web in 2009: * Open data * Structured data -> smarter * Filtering content * Real-time * Personalization * Mobile (location-based, so you could say that’s smarter use of data too) *
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