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Mobile applications from Sanofi

Tuesday, February 9th, 2010

Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.

Posted in: DTC | 0 Comments »
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iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC

Wednesday, December 9th, 2009

Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.

Posted in: DTC | 0 Comments »
Read the full story