iphone
The iPad future of medicine
Sunday, January 31st, 2010
The current Apple iPad has some shortcomings; you can’t multitask yet, it is costly, there is no FLASH and for the healthcare market there is no way to quickly enter data (i.e. via a stylus)
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iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC
Wednesday, December 9th, 2009
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
Posted in: DTC | 0 Comments »
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What a shriking sales force means for pharma
Monday, November 30th, 2009
Over the past few years we have all read that the cost of maintaining a pharma sales force has increased at a time when more and more physicians don’t have time to meet with drug reps. This didn’t seem to bother pharma who continues to hire people until sometimes there were 2-3 reps covering the same territory but in different groups. 4.4 minutes with a PCP does not offer much In reading the posts from the salespeople at Sanofi-Aventis you can’t help but feel sorry as their livelihood is taken away via a phone call or FED-X package.
Posted in: DTC | 0 Comments »
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Fear and Loathing in Washington, DC
Tuesday, October 27th, 2009
We were somewhere around Bethesda on the edge of Washington, DC when reality began to take hold.
Posted in: Traditional Strategies | 0 Comments »
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The Future is On-Demand Samples
Thursday, September 10th, 2009
by Steven Niles and Joshua Slatko On-demand technologies are beginning to proliferate in the world of sampling.
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Charlie Kimball, Novo Nordisk, and Me Make Up
Tuesday, August 4th, 2009
Ever since I wrote my blog post dissing the first-ever pharma branded Tweet, people have wondered if I really have it in for the pharmaceutical industry. (start here and work your way back to catch up on the story).
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Medscape Releases Mobile Platform Health Service
Tuesday, July 28th, 2009
According to this article in Fierce Mobile Healthcare Medscape has launched a mobile service for the iPhone and is planning to release a similar application for the Blackberry and other mobile devices. The service will include a free drug database, a drug interaction checker, medical & professional news, as well as a professional directory of physicians, pharmacies, and hospitals.Steve Zatz, MD,
Posted in: Web Marketing | 0 Comments »
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My First Tweetup! A Good Idea for Pharma Media Relations People
Friday, June 26th, 2009
Several stars of Pharma Twitterdom tweeted away continuously during yesterday’s Emerging Media Conference hosted by CBI (see tweets: #Pharmedia ). In attendance were @askmanny , @woodruff , @jonmrich , @philbaumann , @sixuntilme , and me ( @pharmaguy ). I arrived a wee bit late and could not get a seat at the Twitter stars’ table, which was equipped with a power outlet! I sat way off to the side where I could plug my notebook into a nearby wall socket to recharge my PowerBook’s battery.
Posted in: Traditional Strategies | 0 Comments »
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Is Pharma Ready for the New iPhone (or any iPhone)?
Friday, June 19th, 2009
In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS.
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New iPhone application allows physicians to monitor patients remotely
Monday, June 8th, 2009
A new application for iPhone 3,0 software, which will be released later this month is called Airstrip. It will allow physicians to monitor patients vital signs via the iPhone remotely and will surely lead to more applications for the HCP market.
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Business Week – Drug Marketing
Business Week – Pharma Marketing
Cafe Pharma
Clinical Trials.gov
FDA on Twitter
Pharma Live
Pharma Voice