iphone
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iStethoscope turns iPhone into a stethoscope
Wednesday, September 1st, 2010
An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform
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71% of physicians said that a smartphone is essential to their practice
Monday, August 23rd, 2010
Smartphones are becoming more essential to physicians but it may not be because of Internet connections. The recent research I conducted with physicians showed that in fact physicians were using smartphone applications a lot more than the Internet for professional purposes. When asked why most said “the Internet connections are too slow”.
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Japanese shares fall early, but DoCoMo gains
Friday, August 6th, 2010
LOS ANGELES (MarketWatch) — Japanese shares staged a broad retreat following stock losses and economic concerns in the U.S., with the yen’s overnight rise also weighing on the market.
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Apple iPad Business Worth More Than Mac Notebooks
Friday, July 30th, 2010
Although we’re bullish on the iPad, sustainable demand for it is yet to be proven the way it has been for the iPhone, iPod and Mac Notebooks.
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Polycom’s Piece of the Apple
Sunday, July 4th, 2010
Andy Miller, CEO of Polycom, says his company’s video-conferencing products are competing well against Cisco’s offerings, and it is developing new applications for the iPhone.
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Telcom Arch Rivals: AT&T vs. Verizon
Sunday, July 4th, 2010
NEW YORK (TheStreet) — One wireless carrier comes out victorious as Scott Moritz, tech reporter at TheStreet, gives his take on the company that has better potential with the iPhone.
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Pharma’s show and tell: But someone forgot to get patients excited
Friday, July 2nd, 2010
I’m sick and tired of reading Tweets and PR posts on the Internet about new iPhone apps or social media information for the drug industry.
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Excuse me, the tactic has to be valuable to patients to be effective
Friday, July 2nd, 2010
Social media is not going to save the pharma industry and developing and launching iPhone apps that look good but have very little utility with patients is nothing but show and tell and a chance for DTC marketers to pat themselves on the back and say “look what I did!”. The fact of the matter is that in order to launch an application that your audience will actually use and want you have ask them some basic questions first like “what features do you want”. Pharma just goes to a vendor to develop these apps and takes one of their tools from their website and makes it an app and then everyone on Twitter says “look what they did”
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Humana’s iPhone/iPad "Games for Health": Would You Pay $2.99 to Play?
Tuesday, June 22nd, 2010
My Twitter pal @skypen (aka Fabio Gratton) keeps me up to date regarding innovative health apps and games developed by pharmaceutical and other healthcare companies. Today he tweeted: “Humana develops health game for iPhone http://bit.ly/biQKlQ” “Besides developing original games for health,” said Paul Puopolo, leader of Humana’s Games for Health, “we partner with game developers who are open to new business models to offer unique video games that can improve health and wellness.” That’s an interesting goal for an iPhone app worthy of further investigation.
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Bayers iPhone app. Breakthrough patient tool or just one small step for pharma ?
Friday, June 4th, 2010
Approximately 400,000 Americans have MS, and every week about 200 people are diagnosed.
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