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Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare

A few weeks ago, John Pugh ( @boehringer – Driector of External Communications at Boehringer-Ingelheim ) and I ( @shwen ) co-presented a webinar on “ Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare ” (organized by ExL ). If you missed the webinar or want to review the contents again, the hashtag for the event was #Twitterama — you can also follow the “Twitter trail” via the CoverItLive tweet archive on the event website or you can order a recording (CD-ROM) for a rather hefty premium. Anyway, here are my slides from the webinar and a brief description of the topics I covered.