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Social Health 2010 (SXSH)

Wow, it’s been a loooong time since I last published a blog post! So, what have I been up to that’s kept me so busy? Well, let’s just say I’ve been working on a few new things that have kept me pretty occupied… Firstly, I recently moved into a new role at work at the start of the year, I’m now officially part of the Marketing (brand) team leading digital strategy and social media. That responsibility came with a bunch of new deadlines and travel, that have made Q1 2010 the busiest quarter I’ve had since I joined the company… but definitely in a good, good way (like a caffeine high )! On top of all that, I have also been working with a few key folks ( Dana Lewis , Reed Smith , and Tom Stitt ) to bring together a special Health Care and Social Media (HCSM) event just prior to the largest international Social Media gathering at South by South West (SXSW)… The event is called: Social Health 2010 ( SXSH ) and it will be held on March 11th, 2010 at the Texas Hospital Association in Austin, TX

WellPoint CEO blames policy price increases on doctors, hospitals and drug companies

It’s not our fault ! WellPoint’s CEO blamed everyone else for policy increases and justified the profit that WellPoint made by saying “it was a small percentage of policy premiums”. So the politicians continue to grab headlines by getting on the side of the public who is fed up with big business who seems to screw consumers at every turn.

"An Eye on Big Pharma": I am Feautured in NYIT Magazine Article

Weekly Roundup – 02/19/10

Healthcare legistlation is needed NOW

The stories of people who have been denied health insurance coverage or have had their policies cancelled are all over the news.

I could have been a blockbuster

When Efficient was in development some unflattering news leaked to the media concerning the results of clinical trials. Although Mr Taurel, Lilly’s CEO at the time, tried to push back the damage was done and soon it was all over the Internet among analysts and physicians

Prevention and Cost Control

The First Lady this week has announced a new push to fight childhood obesity.

Drug Industry Gambled on Health Reform and Lost

Like almost every other seasoned Washington player, Mr. Tauzin bet the health care overhaul was an unstoppable train, so he wagered it was better to get on board early — only to watch it come to a screeching halt. It was a winner take all strategy and the government won and wants to come back for more which means that the current business model is going to have to drastically change or be squeezed like a sponge to anti up the money to cover

$2.7 billion profit in last quarter and WellPoint hikes rates 38%

Health and Human Services Secretary Kathleen Sebelius, who received the company’s explanation in a letter Thursday, said “it remains difficult to understand” how premium increases of that size by can be justified when WellPoint Inc.

Is it time to ditch tradional media for all DTC ?

Engaging