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Biology By the Numbers

Thursday, February 18th, 2010

I’ve been meaning to write about this paper in PNAS for a while.

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Colorful Junk

Tuesday, September 22nd, 2009

Last Saturday night I stayed out until 3:30 AM, then slept in the back of our van. Now, that may sound like a pretty good evening for some of you, but it might seem a little odd for a guy like me

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Drug companies and social media: Is there a match?

Saturday, July 18th, 2009

Going to any product.com drug site and without a degree it’s almost impossible to determine the method of action for most drugs but in my recent research people do want to understand how drugs work. The drug industry needs to do a lot better job explaining exactly how drugs work and it needs to be in language and illustrations that 8th graders can understand.

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What’s So Special About Ribose?

Tuesday, July 7th, 2009

While we’re on the topic of hydrogen bonds and computations, there’s a paper coming out in JACS that attempts to answer an old question.

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Is Pharma Ready for the New iPhone (or any iPhone)?

Friday, June 19th, 2009

In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS.

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Pristiq DTC Campaign Challenged to Concisely Communicate Risk

Thursday, June 4th, 2009

Almost one-half of Wyeth’s new Pristiq print DTC ad creative, which I cut out from this week’s Newsweek magazine (see left), is devoted to presenting risk information, including a black box warning about suicide risk that FDA now requires for all antidepressant drugs (see here ). The TV ad debuted last night during the depressing show Earth 2100 on ABC (see here ). I would estimate that 30 seconds of the 60-second TV ad is also devoted to presenting risk information (find the TV ad on the Pristiq website here )

Posted in: DTC, Print, Regulatory, TV/DRTV | 0 Comments »
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