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Why do DTC marketers continue to rely on TV ?

Friday, April 9th, 2010

OK ! Show of hands, how many DTC marketers really believe that ad recall leads to a new Rx ? How many DTC marketers really believe that a consumers is going to ask for an Rx after seeing an ad on TV ? Those of you that raised your hand I have some swamp land to sell you at a great price !! I was invited last weekend to attend some market research being done by an big East coast PR/marketing agency.

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What Would A Pharma Marketing Champ Do? 9 Imperatives for 2010

Friday, February 5th, 2010

This is the final post of a four-part series. Steve Jobs, Google, Good Life are three marketing champs. Read what Pharma marketing champs would do.

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GSK: We’re gonna make a movie, but it’s not for promotional purposes.

Thursday, January 7th, 2010

If America is at war with obesity, then obesity is winning. Three out of 10 adults are obese—72 million people with a condition associated with diabetes, heart disease, some cancers and other chronic illnesses. The belt-busting American waistline is becoming as much a political as public health question—and if some politician hasn’t already introduced the No Buffet Left Behind Act, he will after this week’s big “Weight of the Nation” report from the Centers for Disease Control and Prevention

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DTC Marketing & Oncology: A perfect match for social media ?

Wednesday, January 6th, 2010

When I was involved in research with caregivers and patients who had been diagnosed with cancer we asked them about the moment they first learned they this horrible disease.

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2010: Where does pharma marketing go from here ?

Sunday, December 27th, 2009

Adapt or perish. The law of nature could be applied to marketing and branding in the coming decade. The Internet has changed forever the way consumers shop and that includes healthcare and prescription drugs.

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