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20 Drug sales reps a week ?

Tuesday, March 9th, 2010

How many times have you been waiting to see your doctor and observed a sales rep come in, drop off samples and leave. It happens a lot more than you think especially now when physicians are growing more and more disappointed with drug company marketing and credibility.

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Debunking The Myths

Friday, January 15th, 2010

The media stories on DTC are still frequent.

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I’m your customer. Are you listening to me and I am important to you?

Sunday, January 10th, 2010

I am sick and tired of being treated like segment A or segment B. I am an individual and want to be treated like a person not a statistic. I might visit your product website to read the safety information about your drug but after I leave your site I will go to a lot of other sites, including social media, because I don’t trust you or the FDA anymore.

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How tablet computing will revolutionize healthcare

Wednesday, January 6th, 2010

You arrive at your physicians office for an appointment because you are concerned about pain you have been having in your knee. Here is what your visit might look like with tablet computing: 1. As you arrive at the office you are handed a tablet to fill out the necessary forms

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Doctors are increasingly concerned that the sales pitches from drug reps are not giving them the full story

Friday, December 4th, 2009

At its peak in 2007, the American pharmaceutical industry fielded 102,000 sales reps, said Chris Wright, managing principal for the consulting firm ZS Associates’ U.S.

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A (Hypothetical) Letter to Consumers from Pharma

Tuesday, November 10th, 2009

Dear Consumer: I know I addressed this letter “Dear Consumer ” but really I know you better than you think. You’re a mom, a sister, a friend.

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We asked and Physicians sounded off

Monday, October 26th, 2009

The goal of this research was to determine how physicians felt about medical information on health website. While I heard that they were supportive they also voiced concerns about misinformation and online tools that patients often use for self-diagnosis

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American College of Physicians: No clinical difference in ED drugs, it comes down to patients choice and cost

Tuesday, October 20th, 2009

One of the misses of the new “have that talk with your doctor” Viagra spot is that it communicates to the patient that they have to talk ask their doctor about ED.

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Viagra "isn’t time" campaign misses the target

Monday, October 12th, 2009

Getting men to admit that they have ED and ask their doctor for treatment is like getting a Republican to say that the party is out of touch with mainstream America.

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Viagra’s new camapaign misses the mark as Pfizer shops for a new agency

Monday, October 12th, 2009

Getting men to admit that they have ED and ask their doctor for treatment is like getting a Republican to say that the party is out of touch with mainstream America. However the real issue is not asking for the drug but the fear that their doctor is going to ask about their sex life which could lead to more embarrassment. In reality of course physicians are not going to dive into a patients sex life although they may look at the patients overall health to ensure that there are no serious underlying health conditions

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