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iStethoscope turns iPhone into a stethoscope
Wednesday, September 1st, 2010
An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform
Posted in: DTC | 0 Comments »
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Until All of Us Have This "Blue Button," the Online Health Revolution Has Not Even Begun!
Wednesday, September 1st, 2010
Today I will listen to the BlogTalkRadio show ” E-patients, Cyberchondriacs, and Why We Should Stop Calling Names ,” which promises to be an “open, honest and stimulating discussion” about the “potential implications of the use of the term e-Patient and why some argue that it should be reconsidered.” As background to that discussion, see this blog post by Susannah Fox ( @SusannahFox ) who leads the Pew Internet & American Life Project’s health research. Susannah will be a guest on the BlogTalkRadio show today and will be speaking at the e-Patient Connections 2010 conference next month in Philadelphia, PA.
Posted in: Traditional Channels | 0 Comments »
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An example of how healthcare is changing
Tuesday, August 31st, 2010
This week I had to pay a visit to my doctor’s office to get some antibiotics for a pesky ear infection. While I was waiting to see the doctor I was really surprised when a patient came out to the lobby and told the nurse “I don’t need any more x-rays because you people want to make money from my insurance company”.
Posted in: DTC | 0 Comments »
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Webinar (AUG 26th) — Healthcare Social Media: Perspectives in Practice
Monday, August 23rd, 2010
This Thursday, August 26th from 1-3pm ET, Phil Baumann (Founder of Health is Social ), will be hosting an interesting webinar called “ Healthcare Social Media: Perspectives in Practice “. This is the first Health Is Social event , since it’s inception and the cost is $39. The presenters that Phil has recruited for this webinar are a nice mix of well respected, prominent #HCSM (Healthcare and Social Media) thought leaders, including: ePatient Dave – Patient engagement advocate, speaker, author of Laugh Sing & Eat Like a Pig , blogger Dr.
Posted in: Digital Marketing | 0 Comments »
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Genentech, Biogen And A ‘Flaccid’ Quadriplegic
Friday, August 13th, 2010
Earlier this week, a 23-year-old Omaha man filed a lawsuit claiming that Genentech and Biogen failed to warn of the risks involving the use of their Rituxan immunosupressant -and the subsequent damage has transformed him into a “flaccid” quadriplegic who is dependent on a ventilator and requires round-the-clock care. Beyond dramatic images, what makes this case potentially significant is it may be the first product-liability lawsuit to level such charges. The story begins in 1995, when Jesse Peetz was 11 and diagnosed with thrombotic thrombocytopenia purpura, or TTP.
Posted in: Regulatory | 0 Comments »
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Olathe doctor Williamson pleads guilty to health care fraud
Tuesday, July 27th, 2010
Wayne W. Williamson, an Olathe doctor, pleaded guilty in federal court Tuesday to charges that included illegally supplying prescription drugs for resale
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Did Avandia panelist disclose GSK speaking fees?
Tuesday, July 20th, 2010
FEATURES > > Fastest growing therapeutic classes (by sales) Yet more proof that disclosure is way better than exposure: One of the Avandia advisory panel members is a paid speaker for GlaxoSmithKline (NYSE: GSK), which makes the diabetes drug.
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Word-of-mouth spurs doctors’ growing practice
Monday, July 19th, 2010
It’s easy to lose sight of the idea that a trip to the doctor’s office is a trip to a business. Successful medical practices, however, use the same principles as any other business.
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Survey: DTC not effective in majority of consumers
Thursday, July 15th, 2010
Each year, the Thomson Reuters Pulse Healthcare Survey collects information about health behavior, attitudes, and utilization from more than 100,000 U.S.
Posted in: DTC | 0 Comments »
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Annual cost of non-compliance ? $163 billion
Thursday, June 24th, 2010
Three simple behaviors can achieve savings in healthcare.
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