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David Best, M.D. – Direct-to-Physician Expert

Sunday, October 4th, 2009

David Best, M.D. is the President and Founder of The Doctor’s Channel, a website designed to help physicians share information and learn from each other with the latest, news, ideas and information relevant to today’s healthcare professional. Dr. Best has worked in health care advertising, marketing and education for 25 years and founded Saatchi & [...]

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Maximizing HCP Efforts in a Social Media Space

Thursday, September 17th, 2009

Everyone’s always buzzing about how to connect with consumers using social media, and the myriad of pharmaceutical accounts that have popped up on Twitter and other social networks are proof of that. But physicians are more wired than ever before, so tapping into this coveted audience should not be overlooked in the online space. According [...]