Creative | Pharma Marketer

DDMAC now interrupting TV ad creatives

Sunday, February 21st, 2010

Promotional materials are misleading if they represent or suggest that a drug is more effective than has been demonstrated by substantial evidence or substantial clinical experience reads the DDMAC letter to Eisai Medical Research. The ads mentioned show patients seemingly confused and then, after a talk with the doctor, better able to interact with family members. To DDMAC this is misleading; to consumers and caregivers of people with Alzheimer’s it communicates that maybe there are some medications out there that can help patients who have been effected by this terrible disease

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DDMAC now interpreting TV ad creatives

Sunday, February 21st, 2010

Promotional materials are misleading if they represent or suggest that a drug is more effective than has been demonstrated by substantial evidence or substantial clinical experience reads the DDMAC letter to Eisai Medical Research. The ads mentioned show patients seemingly confused and then, after a talk with the doctor, better able to interact with family members.

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Creative Pharma Packaging Design: Where Is It Needed?

Wednesday, January 13th, 2010

Guy Mastrion ( @gmastrion ) over at Pixels & Pills Blog took offense when a colleague “bemoaned the conservative design of most Pharma packaging” and said it was “inevitable since Pharma was a ‘Creative Ghetto.’” See ” Breaking Out of the Creative Ghetto .” Now, you know, whenever someone mentions creativity and pharma or pharma marketing in the same sentence, I get out my blogging pistol. When ads like those for Rozerem win awards for creativity but do not help ROI, I am especially annoyed (see ” Rozerem Ads Dis Lincoln, Show Beaver “, ” MM&M Award Winners Announced at Gala NY Event! “, and ” Another Award for Rozerem! This one…not so good

Posted in: Sales Strategies, Traditional Channels | 0 Comments »

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AdPharm Gallery Open House

Monday, September 21st, 2009

For those of you who would like to try out AdPharm, Tuesday Sept.

Posted in: Pharma Ads | 0 Comments »

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Ideas while you sleep

Saturday, September 5th, 2009

IdeasCulture is an online service aiming to help business people come up with better ideas and now they’ve launched a new service called “Ideas while you sleep”.

Posted in: Pharma Ads | 0 Comments »

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Kennel1 laxative

Sunday, August 9th, 2009

Fast-working laxative Agency: Publicis India Executive Creative Director: Emmanuel Upputuru Creative Director: Anindya banerjee Creative Group Head/Art Director: raylin valles Creative Group Head/Art Director: Jagit Singh Copywriter: Emmanuel Upputuru Brand name: Kennel1 Laxative Generic name/category: Laxative Company: Kennel1 Country/Market: India, Asia Indication(s)/use: Constipation Target: Consumers (DTC) Tagline: Fast-working laxative Publication: 2009 To see all of this brand’s ads on AdPharm, click here

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Mebucaine House of Horrors

Monday, July 27th, 2009

The Mouth of Horrors Escape with Mebucaine. Agency: Saatchi & Saatchi Cape Town Executive Creative Director: John Pallant Creative Director: Anton Crone Art Director: Larissa Elliott Copywriter: Alice Gnodde Illustrator: Am I Collective Photographer: Jillian Lochner Brand name: url=Brand/url Generic name/category: Tyrothricin, Throat Lozenges Country/Market: South Africa, Africa Indication(s)/use: sore throat relief Target: Consumers (DTC) Tagline: Escape the mouth of horrors Publication: April 2009 To see all of this brand’s ads on AdPharm, click here

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Childhope Asia Philippines

Thursday, June 11th, 2009

Digestive system Every day street children die from food poisoning, malnutrition or diarrhea. With earlier diagnosis most would live

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Microsoft on advertising

Thursday, June 11th, 2009

Here’s an interesting ad from Microsoft. Will consumers get it? At least advertising professionals will get a chuckle out of it…

Posted in: Pharma Ads | 0 Comments »

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AdPharm’s top 3 rated ads

Monday, June 8th, 2009

Here are AdPharm’s top three rated pharmaceutical ads of the moment. Click on the images for more details Click here to see all the ratings on AdPharm

Posted in: Pharma Ads | 0 Comments »

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