Pharma Marketer » copywriter

FiberOne Irritable Disbelief Syndrome (IDS)

Pharma Marketer — Wed, 12 Aug 2009 16:58:34 +0000

Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial.

Cancer Aid & Research Foundation

Pharma Marketer — Mon, 27 Jul 2009 10:29:09 +0000

Passive smoke kills your dearest ones first

Agency: DraftFCB+ULKA
National Creative Director: K S Chakravarthy
Creative Director: Haresh Moorjani
Art Director and Copywriter: Balakrishna Gajelli
Illustrators: Balakrishna Gajelli, Pushpa Gadre

Generic name/category: Disease awareness, public service
Company: Cancer Aid & Research Foundation
Country/Market: India, Asia
Indication(s)/use: Cancer, Stop-smoking
Target: Consumers (DTC)
Tagline: Passive smoke kills
Publication: 2009

Fiber One

Pharma Marketer — Fri, 24 Jul 2009 11:17:44 +0000

Tasty Fiber

To see all of the ads from this campaign, click here
19 views
Jul 24, 2009

The Evian baby ad a CGI feat.

Pharma Marketer — Sun, 19 Jul 2009 10:02:29 +0000

Teasers and making of videos: http://www.evianliveyoung.com/babies/

Advertising Agency: BETC Euro RSCG, France
Agency Account Management: Marielle Durandet / Dominique Verot
Catherine ClÃ©ment / Marie-JosÃ©e Cadorette
Media Strategy Manager: Martine Picard
Founder of BETC Euro RSCG and Global Creative Director: RÃ©mi Babinet
Art Director: AgnÃ¨s Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: ValÃ©rie Chidlovsky

Web: BETC 4D
Agency Account Management: Olivier Vigneaux / David Roux
Creative Director: Vincent Vella

Art Director: David Tamayo
Copywriter: Pierre Duquesnoy
Community Management: Alexis Thobellem

TV Producer: Fabrice Brovelli
Music Supervisor: Christophe Caurret
Music: BETC Music
Production Company: Partizan
Director: Michael Gracey
Music & Artist: Rapper’s Delight by Dan the Automator

Via AdsOfTheWorld

Medical laboratory Biron – Where your health doesn’t wait

Pharma Marketer — Mon, 25 May 2009 10:56:25 +0000

Newspaper ad and 2 TV commercials.

Agency: Beauchemin Communication Marketing
VP, Creative Director: CÃ©dric Loth
Copywriter: Hugues Marquart
Art Director: Yanik Tereso
Graphic Designer: Daniel Proulx
Agency Producer: Marie France Cusson
Production house: 6ixdegrÃ©s
Animation: Frame
Audio: Audio Z

Company: Biron
Country/Market: Canada, North America
Services: Medical laboratory, sleep care, Workplace services and medical imaging
Target: Consumers (DTC)
Tagline: Your health doesn’t wait (Votre santÃ© n’attend pas)
Publication: 2009

Read the original article at AdPharm Blog – Medical laboratory Biron – Where your health doesn’t wait

Eno

Pharma Marketer — Wed, 20 May 2009 22:36:20 +0000

Oily

Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid and reliever of bloatedness, was invented in the 1850s by James Crossley Eno. It has sales of nearly £30 million, with its major markets being Spain, India, Brazil, South Africa and Thailand. It is frequently used as as substitute for baking powder.

Derma Master – Dermatology Clinic

Pharma Marketer — Wed, 20 May 2009 16:54:29 +0000

We know what a pimple can do to you.

11.5052.6828 www.dermamaster.com.br

Agency: DDB Brazil
Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio
Copywriter: Renata Florio
Art Directors: Alexandre Magre, Daniel Lemos
Photographer: Manolo Moran
Illustrator: 24/7

Brand name: Derma Master – Dermatology Clinic
Country/Market: Brazil
Indication(s)/use: Dermatology services
Target: Consumers (DTC)
Publication: 2009

Read the original article at AdPharm Blog – Derma Master – Dermatology Clinic

Kinesio

Pharma Marketer — Wed, 20 May 2009 13:20:40 +0000

You can rebuild her, make her stronger, faster. And all for about 19 cents an inch.

Elastic therapeutic tape was first seen in the 1970s when Kinesio Tex Tape was invented by Dr. Kenzo Kase, a Japanese chiropractor. It is made from a cotton strip with an acrylic adhesive and is designed to mimic the qualities of human skin. Kinesio Tex Tape has a unidirectional stretch of 140% of its resting length. The tape is applied to the skin and can be worn 3-5 days per application. The colors most commonly seen are black, beige, blue and red.

The tape is used in therapy to relax overused muscles and in rehabilitation to facilitate underused muscles. The wave pattern found on the tape’s adhesive has a lifting effect on the skin which can reduce swelling and inflammation by improving circulation and reduce pain by taking pressure off pain receptors.


What is IDS?	Tasty Fiber	Gravity	Bleep	Animals