copywriter
To sponsor this category, click here | subscribe to this category RSS

Home » Archives for copywriter

FiberOne Irritable Disbelief Syndrome (IDS)

Wednesday, August 12th, 2009

Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial. More on IBS on Wikipedia

Posted in: Pharma Ads | 0 Comments »
Read the full story

Cancer Aid & Research Foundation

Monday, July 27th, 2009

Passive smoke kills your dearest ones first Agency: DraftFCB+ULKA National Creative Director: K S Chakravarthy Creative Director: Haresh Moorjani Art Director and Copywriter: Balakrishna Gajelli Illustrators: Balakrishna Gajelli, Pushpa Gadre Generic name/category: Disease awareness, public service Company: Cancer Aid & Research Foundation Country/Market: India, Asia Indication(s)/use: Cancer, Stop-smoking Target: Consumers (DTC) Tagline: Passive smoke kills Publication: 2009

Posted in: Pharma Ads | 0 Comments »
Read the full story
No Image

Fiber One

Friday, July 24th, 2009

Tasty Fiber Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial

Posted in: Pharma Ads | 0 Comments »
Read the full story
No Image

The Evian baby ad a CGI feat.

Sunday, July 19th, 2009

Teasers and making of videos: http://www.evianliveyoung.com/babies/ Advertising Agency: BETC Euro RSCG, France Agency Account Management: Marielle Durandet / Dominique Verot Catherine Clément / Marie-Josée Cadorette Media Strategy Manager: Martine Picard Founder of BETC Euro RSCG and Global Creative Director: Rémi Babinet Art Director: Agnès Cavard Assistant Art Director: Gregory Ferembach Copywriter: Valérie Chidlovsky Web: BETC 4D Agency Account Management: Olivier Vigneaux / David Roux Creative Director: Vincent Vella Art Director: David Tamayo Copywriter: Pierre Duquesnoy Community Management: Alexis Thobellem TV Producer: Fabrice Brovelli Music Supervisor: Christophe Caurret Music: BETC Music Production Company: Partizan Director: Michael Gracey Music & Artist: Rapper’s Delight by Dan the Automator Via AdsOfTheWorld

Posted in: Pharma Ads | 0 Comments »
Read the full story

Medical laboratory Biron – Where your health doesn’t wait

Monday, May 25th, 2009

Newspaper ad and 2 TV commercials. Agency: Beauchemin Communication Marketing VP, Creative Director: Cédric Loth Copywriter: Hugues Marquart Art Director: Yanik Tereso Graphic Designer: Daniel Proulx Agency Producer: Marie France Cusson Production house: 6ixdegrés Animation: Frame Audio: Audio Z Company: Biron Country/Market: Canada, North America Services: Medical laboratory, sleep care, Workplace services and medical imaging Target: Consumers (DTC) Tagline: Your health doesn’t wait (Votre santé n’attend pas) Publication: 2009

Posted in: Pharma Ads | 0 Comments »
Read the full story

Eno

Wednesday, May 20th, 2009

Oily Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid and reliever of bloatedness, was invented in the 1850s by James Crossley Eno. It has sales of nearly £30 million, with its major markets being Spain, India, Brazil, South Africa and Thailand.

Posted in: Pharma Ads | 0 Comments »
Read the full story

Derma Master – Dermatology Clinic

Wednesday, May 20th, 2009

We know what a pimple can do to you. 11.5052.6828 www.dermamaster.com.br Agency: DDB Brazil Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio Copywriter: Renata Florio Art Directors: Alexandre Magre, Daniel Lemos Photographer: Manolo Moran Illustrator: 24/7 Brand name: Derma Master – Dermatology Clinic Country/Market: Brazil Indication(s)/use: Dermatology services Target: Consumers (DTC) Publication: 2009

Posted in: Pharma Ads | 0 Comments »
Read the full story

Kinesio

Wednesday, May 20th, 2009

You can rebuild her, make her stronger, faster. And all for about 19 cents an inch. Elastic therapeutic tape was first seen in the 1970s when Kinesio Tex Tape was invented by Dr

Posted in: Pharma Ads | 0 Comments »
Read the full story