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The "Lists" that Big Pharma Is and Isn’t On
I like lists just about as much as I like statistics.
Mobile applications from Sanofi
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
One in five physicians interested in iPad
The iPad is a completely new category for the industry and consumers.
Read the full storyThe iPad future of medicine
The current Apple iPad has some shortcomings; you can’t multitask yet, it is costly, there is no FLASH and for the healthcare market there is no way to quickly enter data (i.e. via a stylus)
Read the full story3,500 neurosurgeons to receive iPod touch at medical convention in May
Not only will the iPods encourage community building, but they will save a lot of paper, said Oh, who heads a convention committee on the machines. The programs alone would have used more than half a million pages, he said, and most of those would have been left behind in hotel rooms
Read the full storyiPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
If social media is not the answer, what’s the future of DTC ?
I believe that first question we have to ask ourselves is “does DTC provide value to our audience”? The answer to that is yes.
What a shriking sales force means for pharma
Over the past few years we have all read that the cost of maintaining a pharma sales force has increased at a time when more and more physicians don’t have time to meet with drug reps. This didn’t seem to bother pharma who continues to hire people until sometimes there were 2-3 reps covering the same territory but in different groups. 4.4 minutes with a PCP does not offer much In reading the posts from the salespeople at Sanofi-Aventis you can’t help but feel sorry as their livelihood is taken away via a phone call or FED-X package.
Bayer Drontal – Plus
Agency: Shanghai J&J Advertising Co.Shanghai, China Creative Director: Aaron Cheng Art Directors: Apple Lee, Wang Xing andSam Qu Copywriters: Aaron Cheng, Zhang Yunfan and Chen Rui 0 views Sep 13, 2009
Is Pharma Ready for the New iPhone (or any iPhone)?
In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS.
Read the full story









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