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The "Lists" that Big Pharma Is and Isn’t On
Wednesday, February 24th, 2010
I like lists just about as much as I like statistics.
Posted in: Traditional Strategies | 0 Comments »
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Mobile applications from Sanofi
Tuesday, February 9th, 2010
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
Posted in: DTC | 0 Comments »
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One in five physicians interested in iPad
Saturday, February 6th, 2010
The iPad is a completely new category for the industry and consumers.
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The iPad future of medicine
Sunday, January 31st, 2010
The current Apple iPad has some shortcomings; you can’t multitask yet, it is costly, there is no FLASH and for the healthcare market there is no way to quickly enter data (i.e. via a stylus)
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3,500 neurosurgeons to receive iPod touch at medical convention in May
Monday, January 18th, 2010
Not only will the iPods encourage community building, but they will save a lot of paper, said Oh, who heads a convention committee on the machines. The programs alone would have used more than half a million pages, he said, and most of those would have been left behind in hotel rooms
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iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC
Wednesday, December 9th, 2009
Stat of the day: Mobile ad spending will grow 42% in 2010, to $593 million. By 2013, it will be a $1.56 billion industry and if pharma doesn’t jump on this than they truly don’t know the meaning of the word opportunity. AT&T and Verizon are in an ad war to promote their 3G coverage and the winners of this war are going to be consumers who are demanding higher access speed to the web from their mobile devices.
Posted in: DTC | 0 Comments »
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If social media is not the answer, what’s the future of DTC ?
Sunday, December 6th, 2009
I believe that first question we have to ask ourselves is “does DTC provide value to our audience”? The answer to that is yes.
Posted in: DTC | 0 Comments »
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What a shriking sales force means for pharma
Monday, November 30th, 2009
Over the past few years we have all read that the cost of maintaining a pharma sales force has increased at a time when more and more physicians don’t have time to meet with drug reps. This didn’t seem to bother pharma who continues to hire people until sometimes there were 2-3 reps covering the same territory but in different groups. 4.4 minutes with a PCP does not offer much In reading the posts from the salespeople at Sanofi-Aventis you can’t help but feel sorry as their livelihood is taken away via a phone call or FED-X package.
Posted in: DTC | 0 Comments »
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Bayer Drontal – Plus
Sunday, September 13th, 2009
Agency: Shanghai J&J Advertising Co.Shanghai, China Creative Director: Aaron Cheng Art Directors: Apple Lee, Wang Xing andSam Qu Copywriters: Aaron Cheng, Zhang Yunfan and Chen Rui 0 views Sep 13, 2009
Posted in: Pharma Ads | 0 Comments »
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Is Pharma Ready for the New iPhone (or any iPhone)?
Friday, June 19th, 2009
In case you missed it (and welcome back to Earth if you did), Apple is releasing yet another version of the iPhone: the 3GS.
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