Social Health 2010 (SXSH)

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Wednesday, March 10th, 2010

Wow, it’s been a loooong time since I last published a blog post! So, what have I been up to that’s kept me so busy? Well, let’s just say I’ve been working on a few new things that have kept me pretty occupied…

Firstly, I recently moved into a new role at work at the start of the year, I’m now officially part of the Marketing (brand) team leading digital strategy and social media. That responsibility came with a bunch of new deadlines and travel, that have made Q1 2010 the busiest quarter I’ve had since I joined the company… but definitely in a good, good way (like a caffeine high )!

On top of all that, I have also been working with a few key folks (Dana Lewis, Reed Smith, and Tom Stitt) to bring together a special Health Care and Social Media (HCSM) event just prior to the largest international Social Media gathering at South by South West (SXSW)… The event is called: Social Health 2010 (SXSH) and it will be held on March 11th, 2010 at the Texas Hospital Association in Austin, TX.

SXSH is a day-long international social health un-conference encompassing all aspects of healthcare. The event will have structured, previously announced presentations in the style of a TED conference, as well as an “un-conference” portion — similar to PodCamp or HealthCamp — where topics are decided by the participants. The un-conference tracks will be divided into three main themes: (1) ePatient and Participatory Medicine, (2) Provideer/Payor/Legal, and (3) Social Pharma.

The idea behind SXSH is to break down the silo’s between various HCSM groups and bring together — IN REAL LIFE — the folks that have been involved in various TweetChats and other online communities, surrounding healthcare (e.g. #HCSM, #HCSMEU, #HCMktg, #FDAsm, #RNchat, #SocPharm, as well as Healthcamp, BILPIL, etc.).

Here’s a list of the diverse group of cross-healthcare speakers that we have lined up for the “TED-like” presentations:

Doug Ulman — CEO, LIVESTRONG (Opening Keynote)
Fabio Gratton — #FDAsm, Cheif Innovation Officer and Co-Founder of Ignite Health
David Hale — Project Manager of Pillbox and NLM Social Strategist
Greg Matthews — @Chimoose, Director of Consumer Innovation at Humana
Marc Monseau — Director of Media Relations at J&J
Jenn Texadda — Communications Program Manager at MD Anderson

And for an idea of the program topics, check out the (near final) agenda as well.

Hopefully, some of you will be able to make it to the event itself, but if you aren’t able to, do follow along on Twitter (@SXSH) and with the hashtag (#SXSH), which will be “moderated/facilitated” by @TStitt.

Finally, a big THANK YOU to all the sponsors for supporting SXSH: St. David’s Healthcare, MD2P.net, WEGO Health, IMC2 health & wellness, Vertex Pharmaceuticals, and our media partner, DigiRedo.