Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare

A few weeks ago, John Pugh (@boehringer – Driector of External Communications at Boehringer-Ingelheim) and I (@shwen) co-presented a webinar on “Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare” (organized by ExL). If you missed the webinar or want to review the contents again, the hashtag for the event was #Twitterama — you can also follow the “Twitter trail” via the CoverItLive tweet archive on the event website or you can order a recording (CD-ROM) for a rather hefty premium.

Anyway, here are my slides from the webinar and a brief description of the topics I covered. Your comments and feedback are welcome and greatly appreciated:

Here are the topics I covered, together with some links to references:

1. What is Twitter?
   - Visualizing the Tipping Point, Social CRM
2. Twitter Basics
3. Beyond Twitter Basics — “Enter the Twitterverse”
   - Gazing into the Twitterverse, Hashtags.org, How to Use Tweetdeck Effectively
   - Hootsuite, CoTweet, also see: Twitter Power Tools for Health Activists
4. Dispelling Twitter Myths
   - Twitter is Not Just for Teens, Twitter Traffic Explodes
   - Hospital Social Network List, Pharma Twittersphere
5. Stats and Facts About Twitter
   - Compete.com: Twitter’s Massive 2008, Neilsen: Twitter’s Tweet Smell of Success
   - Sysomos: An In-Depth Look Inside the Twitter World
6. Twitter Objectives
   - Groundswell: Twitter is a 5-Tool Player
7. Examples of Using Twitter for Corporate Objectives
   - @ComcastCares, @WholeFoods, @CDCemergency, @Livestrong, @DowningStreet
   - Dell on Twitter,
   
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   Related Posts:
   

   • WEGO Health Webinar: Twitter Power Tools for Health Activists
   • Pharma Twitterama, Part 2: Lessons Learned from a Pharma Company that Uses Twitter
   • Social Network Marketing: The Basics
   • Pharma Tweet Feed Roundup
   • Free e-book: Social media for Pharma

   Tags: final-thwoughts, hospital-social, main page, pharma-examples, topics, traffic, twitter, twitter-traffic, twittersphere

   Categories : Digital Marketing |