Non-Personal Promotion
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i-Pad Checkup – Where Are the Healthcare Apps?

It has been a few weeks now that I have had my 3G -i-Pad.

The iPad future of medicine: The door is open but not wide enough

There is a big difference between asking physicians if they want an iPad and then giving them a hands on and asking them is they can use it with their practices.

How Social Media Could Improve FDA AdComm Meetings, Part 1

i-Pad, therefore i-Am.

The iPad as a Pharma Marketing Platform

“DTC marketers can’t afford the luxury of waiting to see how many people purchase an iPad they have to start experimenting with app development and marketing NOW,” says Rich Meyer over at World of DTC Marketing Blog . The best example of an iPad DTC app Meyer could think of, however, was a cookbook for people with diabetes

Should pharma start developing iPad apps ?

OK, I know the resistance will say “we don’t have enough people using an iPad to develop an application for the device” but others will look at the iPad as way to reach new consumers who are eager to download applications, especially if they are free. The key to developing a great iPad application is to ensure that it is a great tool, fun to use and meets brand objectives. It’s not about delivering a marketing message but really selling the benefit of your brand or company.

How Many i-Pads Did FDA Get?

Data-Driven Relationships

Maximizing data to drive brand loyalty and sales. Cultivating relationships with both physicians and patients is a critical part of the marketing process for pharma as you need HCPs to prescribe drugs and patients to stay compliant on them. So, making an investment in those relationships, including how they are tracked and measured is key. [...]

One in five physicians interested in iPad

The iPad is a completely new category for the industry and consumers.

Leveraging Physician Portals in Your HCP Marketing

Physicians are more connected than ever before. According to a recent study by Manhattan Research: – 98% of doctors are online¹ – 87% go online monthly¹ – 80% said they had changed their prescribing behavior as a result of pharma information obtained online¹ – Doctors spend at least 50 minutes per night online researching disease [...]

The iPad future of medicine

The current Apple iPad has some shortcomings; you can’t multitask yet, it is costly, there is no FLASH and for the healthcare market there is no way to quickly enter data (i.e. via a stylus)