About the AuthorRichard Meyer is a passionate Internet DTC marketer with over 15 years of progressive experience in consumer marketing who`s worked on top pharmaceutical brands like Cialis, Prozac and Sarafem, as well as two years with Medtronic Diabetes. He is currently consulting for his own company, Online Strategic Solutions, and writes a DTC column for PM 360 magazine and blogs for Eye for Pharma in addition to his own blog, World of DTC Marketing.
A new application for iPhone 3,0 software, which will be released later this month is called Airstrip. It will allow physicians to monitor patients vital signs via the iPhone remotely and will surely lead to more applications for the HCP market.
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