Podcasts
The Global Strategic Partner Model as a Key Enabler in Clinical Transformation
Date Posted: 6/1/2010Size: 5.5MBLength: 00:11:59Thought Leaders: Nagaraja Srivatsan, Vice President, Head of Life Sciences, North America, Cognizant, Ramana Reddy, Practice Leader Life Sciences, Cognizant Business Consulting, Krishnan Rajagopalan Ph.D., Global Head of Life Sciences BPO, CognizantIn this episode, we’ll discuss the current state of R&D in the pharmaceutical industry, the ongoing transformation of clinical operations and how the global strategic partner model is facilitating many of these changes.
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Understanding Cloud Computing for CRM
Date Posted: 6/1/2010Size: 6.47MBLength: 00:14:09Thought Leader: Matt Wallach, Executive VP and General Manager, Veeva SystemsIn this episode, Mr. Wallach discusses how pharmaceutical companies can benefit from Software as a Service and Cloud Computing to improve the sales process within the life-sciences industry.
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U.S. and Global Information Security Standards in Patient Recruitment
Date Posted: 05/17/2010Size: 4.1MBLength: 00:8:58Thought Leader: Roger Smith, Senior VP, Operations, Acurian Inc.In this episode, Mr. Smith provides detailed information related to security standards in patient recruitment, what clinical teams need to consider when selecting the right recruitment partner, and how to navigate and understand the complex guidelines and regulations in this space.
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Clinical Delivery Alliances in Drug Development
Date Posted: 05/11/2010Size: 6.88MBLength: 00:15:02Thought Leader: Tim Dietlin, VP of Alliance Development, INC ResearchIn this episode Mr. Dietlin talks about Clinical Delivery Alliances; what they are and how they can benefit the drug development process.
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Industry Experts Weigh in on Marketing Research after PMRG
Date Posted: 05/1/2010Size: 10.9MBLength: 00:23:55Thought Leaders: Debbie Kossman, Senior VP, National Analysts Worldwide, and the 2010 President of PMRG, Juliana Mastroserio, Director or Marketing Research, Johnson & Johnson, Lynnette Cooke, CEO, Kantar HealthIn this episode we’ll cover various topics pertaining to marketing research in the pharmaceutical industry. We have three distinguished thought leaders who represent different perspectives on marketing research, and offer some takeways from the 2010 PMRG Annual Conference.
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Leveraging Expanded Access and Named-Patient Programs: Best Practices for Small and Emerging Biotech and Pharma Companies
Date Posted: 03/31/2010Size: 6.64MBLength: 00:14:32Thought Leader: Nicky Wisener, Biopharmaceutical Account Manager, IdisIn this episode, Ms. Wisener describes how expanded access and named-patient programs can help successfully meet patients’ needs while addressing the unique challenges faced by smaller and emerging companies.
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Brand Stewardship: Best Practices for Maintaining Creative Integrity and Client Services
Date Posted: 03/29/2010Size: 8.40MBLength: 00:18:21Thought Leaders: Tammy Fischer, President, GSW Worldwide in New York and Bruce Rooke, Chief Creative Officer, GSW WorldwideIn this episode, Ms. Fischer and Mr. Rooke discuss best practices for brand stewardship and how to maintain creative integrity. They cover the issues as they relate to the client, the consumer, and the agency.
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Social Networking for Patient Recruitment for Clinical Trials
Date Posted: 03/18/2010Size: 5.77MBLength: 00:12:36Thought Leader: Scott Connor, VP of Marketing, AcurianIn this episode, Mr. Connor describes how social networking can be used as a powerful business tool for patient recruitment for clinical trials.
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Modernizing Incentive Compensation Plans
Date Posted: 03/16/2010Size: 7.46MBLength: 00:16:19Thought Leader: Stephen M. Fox, Global Practice Leader, Sales Performance Center of Excellence, IMS Management ConsultingIn this episode, Mr. Fox discusses incentive compensation plans in the pharmaceutical industry, why the incumbent plans aren’t working, and how new solutions have emerged that improve the accuracy and efficiency of plans.
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Standards for Industry-Sponsored Studies and Journal Publication Planning
Date Posted: 03/12/2010Size: 6.53MBLength: 00:14:16Thought Leaders: Bernadette Mansi, Scientific Communications Strategy Head, Cardiovascular, Metabolism and Ophthalmology, GlaxoSmithKline, and Dr. Trish Groves, Deputy Editor, British Medical JournalIn this episode we cover the Medical Publishing Insights and Practices (MPIP) initiative, a relatively new development co-sponsored by Amgen, AstraZeneca, GlaxoSmithKline, Pfizer and the International Society for Medical Publication Professionals (ISMPP). Ms. Mansi and Dr. Groves discuss what MPIP is, who is behind the initiative, its goals and accomplishments, and how the pharmaceutical industry and journal editors and publishers are benefitting from collaboration on standards to elevate trust and transparency in publishing industry-sponsored studies. The latest undertaking is the creation of an Authors’ Submission Toolkit: A Practical Guide to Getting Your Research Published, being rolled-out at the 6th Annual Meeting of ISMPP, April 19-21, Arlington, VA. To learn more and register, please visit http://www.ismpp.org.
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