Pharma Ads
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Xalatan – patent expiration HCP print ad

See it in the gallery

Fenistil DTC campaign from Switzerland

See the Fenistil campaign in the gallery.

Onglyza – une aide en plus

Vos patients sur metformine seule n’arrivent plus à contrôler leur glycémie ? Offrez rapidement un traitement efficace et simple Brand name: Onglyza Generic name/category: Saxagliptin Company: AstraZeneca and Bristol-Myers Squibb (BMS) Country/Market: Belgium, Europe Indication(s)/use: Glycemic control in adults with type 2 diabetes Target: Healthcare Professionals (HCP) Medium: print ad Size/duration: double-page spread Publication/Aired: June [...]

Infographics for chart design inspiration

The great syndication site Alltop is listing many of the best sites gathering infographic examples. This is great because in pharmaceutical communications, we often find ourselves having to design some pretty complex charts and graphs. And lets face it, most of the time they are not very interesting to look at.

A New Reality in DTC Advertising?

The last few months, I’ve been deeply entrenched in “Execution” for an important client. So needless to say, I’ve been thinking A LOT about what it takes to move from strong strategy to superb execution, and more specifically, what it takes to achieve what I call “High Return Execution” (HRE). Look for more thoughts on HRE in the upcoming weeks…

Why we all need to care about diabetes…and 12 social initiatives

Why Should You Care That November is Diabetes Month? Or That Millions Worldwide Will Take The Blue Test on November 14-World Diabetes Day? According to the 2007 National Diabetes Fact Sheet (the most recent year for which data is available): 23.6 million children and adults in the United States– or 7.8% of the population — have diabetes. And [...]

Kleenex – soap dispenser

Gripou? got the flu?

Dukoral

Zetia DTC print ad with fold-out

An inside look at a different way to help lower cholesterol. Simple suggestions for making everyday choices

AdPharm Gallery Open House

For those of you who would like to try out AdPharm, Tuesday Sept.