Gripou? got the flu?
Description:
Briefing
Present in an amazing way the Kleenex tissue as a good help for nasal congestion caused by the flu.
Idea and implementation
Interactive stickers placed on liquid soap bottles available in mall bathrooms or restrooms and in toilets of public places.
Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director, Illustrator and Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Brand name: Kleenex
Generic name/category: paper tissue, hygiene
Company: Kimberly-Clark
Country/Market: Brazil, South America
Indication(s)/use: nasal hygiene
Target: Consumers (DTC)
Tagline: Gripou? Got the flu?
Medium: Print ad
Size/duration: Poster
Publication/Aired: June 2009
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3 views
Sep 24, 2009
Tags: brazil, director, ferraz, gustavo-fraz, illustrator, kleenex, nasal-hygiene, paper-tissue, photographer, south-america, stickers-placed, trampolim
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