Harry and Louise Return This Weekend to TV

About the Author

John Mack is an experienced executive with a background in pharmaceutical marketing communications, interactive technologies and medical privacy. His career has been dedicated to developing and applying best practices, enabling companies to do business more effectively, with greater ROI, and with enhanced trust. Mr. Mack provides leadership roles within many associations and councils focusing on health information, quality, privacy and adoption of technology to healthcare. He also blogs at www.pharmamkting.blogspot.com, and runs the popular Pharma Marketing Network.

Remember those PhRMA-sponsored “Harry and Louise” TV ads that were instrumental in scuttling Hillary Clinton’s health reform efforts in 2003? Well, Harry and Louise are back! This time, however, they support health reform. “A little more cooperation, a little less politics, and we can get the job done this time,” says Louise as a halo swirls around her head and eventually forms the URL: HarryandLouise.org. Seems to me we could have gotten the job done in 1993 with a little less Harry and Louise!

Here’s the ad you’ll see this weekend:

Harry and Louise talk behind the scenes about healthcare reform during the 2008 election campaign:

Here’s the original anti-government campaign:

Here’s a spoof by Hillary and Bill:

Source: Pharma Marketing Blog – Harry and Louise Return This Weekend to TV