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Women fleeing Wall Street. Does this apply to pharma as well ?

Friday, September 3rd, 2010

Economists are struggling to explain  an exodus of women from Wall Street , but one is not the least bit surprised by the data: Sylvia Ann Hewlett, founding president and chairman of the Center for Work-Life Policy, a nonprofit think tank based in New York. In an article in the Wall Street Journal Ms Hewlett explains why women are leaving Wall Street and this author is wondering if it applies to pharma as well. According to Ms Hewlett more than anything else, the things that distinguished women from men in 2008 was that they hated what happened to the reputation of Wall Street

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Online Moves Slowly

Friday, September 3rd, 2010

eMarketer just published a study which shows growth in use of online for pharmaceutical companies albeit slow growth.

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Weekly health and health marketing news September 3rd, 2010

Friday, September 3rd, 2010

U.S. employers push increase in cost of healthcare onto workers A new survey shows an average worker with a family plan pays nearly $4,000 a year, up 14% from 2009. Meanwhile, the average employer contribution to a family plan hasn’t increased at all.

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Help Wanted: Pharma CEO who can provide leadership and focus on patients

Thursday, September 2nd, 2010

Help Wanted: CEO for pharmaceutical company who can inspire employees and provide leadership in a time of turmoil.  Most be able to focus on patients and have a belief that focusing on customers leads to good business.

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This is leadership ?

Thursday, September 2nd, 2010

Where are all the really good leaders ?

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About.com 2010 Health Study

Wednesday, September 1st, 2010

About.com surveyed 1,321 consumers to get a better understanding of how people use the web to manage their health and what kind of information they are seeking.   Here are some key findings from the study: Key Insights & Trends (2010 vs. 2009) We are seeing a significant rise in people using online to take charge of their health and better educate themselves about conditions and treatment options; allowing them to make informed decisions and have knowledgeable discussions with their doctors.

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iStethoscope turns iPhone into a stethoscope

Wednesday, September 1st, 2010

An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope  turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform

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Healthcare facts n’ figures

Wednesday, September 1st, 2010

An overwhelming majority of respondents(physicians, 91%) reported believing that physicians order more diagnostic tests and procedures than are needed in order to protect themselves from malpractice suits.      Source :  Physicians’ Views on Defensive Medicine A National Survey.

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Should patients have more a choice when it comes to brands vs. generic drugs ?

Wednesday, September 1st, 2010

The  Hatch-Waxman Act passed in 1984 to hasten the introduction of generic competition into the pharmaceutical market.

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An example of how healthcare is changing

Tuesday, August 31st, 2010

This week I had to pay a visit to my doctor’s office to get some antibiotics for a pesky ear infection.  While I was waiting to see the doctor I was really surprised when a patient came out to the lobby and told the nurse “I don’t need any more x-rays because you people want to make money from my insurance company”.

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