David Best, M.D. – Direct-to-Physician Expert

David-BestDavid Best, M.D. is the President and Founder of The Doctor’s Channel, a website designed to help physicians share information and learn from each other with the latest, news, ideas and information relevant to today’s healthcare professional. Dr. Best has worked in health care advertising, marketing and education for 25 years and founded Saatchi & Saatchi’s medical education company BESTMED. Dr. Best was Medical Services Director at Bristol-Myers Squibb and Dr. Banks has worked for Pharmacia and Pfizer.

1. Question: Andrew Sim says:
   David,
   
   Just curious on your insights on how much time would you say on average specialized physicians:
   
   * currently spend with pharma sales reps / wk
   * want to spend with pharma sales reps / wk
   
   Do you think there’s a desire for non-captive sales reps? Where the sales rep does not work for a pharma co specifically but represents a generally non-biased view for that specific areas (ie. MS, Lupus, etc). Article about non-captive sales force: http://bit.ly/7St9wC
   
   Thoughts?
   
2. Question: Barbara says:
   How would go about developing an attitudinal physician segmentation strategy? What are the key factors to consider? What are your thoughts about using attitudes as compared to using functional segments based on transactional data?