Cruz Roja

Perhaps you can’t see us, but we are there.

Cruz Roja.

Agency: Publicis Dialog Spain, Madrid, Spain
Chief Creative Officer: Arturo Lopez
Creative Director: David Cavanilles
Art Directors: Jaime Campiña and Juan Hernanz
Copywriter: Alfonso Cuenca

Brand name: Red Cross/Cruz Roja
Generic name/category: Humanitarian aid, corporate awareness
Company: Red Cross/Cruz Roja
Country/Market: Portugal, Europe
Indication(s)/use: public awareness
Target: Consumers (DTC)
Tagline: Perhaps you can’t see us, but we are there.
Publication: November 2008

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