Contract Research on the Rise
Tuesday, August 11th, 2009
Reprint from the Scientist magazine. The global economic crisis has got most businesses pinching pennies just to stay afloat, and the drug development industry is no exception. But at least one area of the biotechnology sector — contract research organizations (CROs) — is on the rise
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With One Voice
Friday, July 31st, 2009
In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.
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A Hard Pill to Swallow
Friday, July 31st, 2009
Innovative pharmaceutical companies are reaching out to physicians and consumers in an effort to get patients to take their medicine.
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Pfizer Joins Twitter Fray
Tuesday, July 28th, 2009
The drug giant, last week, started tweeting about corporate initiatives, job openings, and news. Is Pfizer just jumping on the bandwagon, or is Twitter part of the company’s social media strategy
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Change is Coming
Tuesday, June 30th, 2009
Why sales-force models need to change with the times.
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UCB Teams with PatientsLikeMe to Learn What Patients Want
Tuesday, June 16th, 2009
In an effort to learn as more about epilepsy sufferers, UCB will implement a social network that allows patients to communicate about their disease state and treatments. Think of it as one giant, online clinical trial.
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OMG! Worst Print Ad Ever! Plus: Is that French Actor Vincent Lindon?
Tuesday, June 16th, 2009
I just found this whole page ad for Trilipix in the June 22, 2009 issue of Newsweek magazine.
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Wyeth Winds Up With New Pristiq Campaign
Tuesday, June 9th, 2009
What do you do when you are introducing a new drug in an already crowded category? Wyeth queried depression sufferers to find out what they want to see in a drug ad before launching its new DTC campaign for Pristiq.
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Pristiq DTC Campaign Challenged to Concisely Communicate Risk
Thursday, June 4th, 2009
Almost one-half of Wyeth’s new Pristiq print DTC ad creative, which I cut out from this week’s Newsweek magazine (see left), is devoted to presenting risk information, including a black box warning about suicide risk that FDA now requires for all antidepressant drugs (see here ). The TV ad debuted last night during the depressing show Earth 2100 on ABC (see here ). I would estimate that 30 seconds of the 60-second TV ad is also devoted to presenting risk information (find the TV ad on the Pristiq website here )
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Learning to Relate
Sunday, May 31st, 2009
A multi-phase implementation strategy can debunk the myth that social media won’t work for pharma.
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Business Week – Drug Marketing
Business Week – Pharma Marketing
Cafe Pharma
Clinical Trials.gov
FDA on Twitter
Pharma Live
Pharma Voice