Social Media
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PhRMA Recommended guidelines for drug Internet Marketing but who speaks for patients ?

J&J asked that companies not be held responsible for user comments they do not control. This is needed and should be accepted practice

Data-Driven Relationships

Maximizing data to drive brand loyalty and sales.
Cultivating relationships with both physicians and patients is a critical part of the marketing process for pharma as you need HCPs to prescribe drugs and patients to stay compliant on them. So, making an investment in those relationships, including how they are tracked and measured is key.
Conceptually, this [...]

Facebook and Web Pages – What Pharma and FDA Need to Know

sanofi aventis Feels the Social Media Pain. But Is It Authentic?

Simultaneous posts on Pharmalot and Pharma bnet have focused on what seems to be a disgruntled patient who posted photos and comments on sanofi-aventis’s (S-A) Facebook page (see ” Bald Women Lash Out At Sanofi-Aventis & Taxotere ” and ” Sanofi’s Latest Challenge: Women Who Say Its Chemotherapy Left Them Permanently Bald “). “Ann Adams” posted this message to S-A’s Facebook Wall: “Good morning Sanofi, i had your drug Taxotere and as you can see from me photo this is what my scalp looks like 4 years later. Do you have any comment to make?” Her bald head photo appears on S-A’s Facebook page as well

"I will never go away" a patient says but who set up this page and who was responsible for maintaining it ?

Maybe it was the right hand not knowing what the left hand was doing although that is hard to believe because this page should have gone through some legal and regulatory sign off but like Mr Grant states “the damage is done”. An upset patient who has decided to challenge Sanofi on their side effects. Was she informed ?

Use of social media for health: A common sense approach

Trust. Before I have a relationship with you I need to trust you and right now consumers/patients don’t trust pharma, medical device companies or the FDA. In fact if you’re a healthcare consumer right now, and who isn’t, you’re probably confused as hell about all the recent news around medications and health conditions.

AstraZeneca Urges FDA to Regulate the Whole and Nothing But the Whole SM Conversation

AstraZeneca (AZ) submitted comments to Docket No.

How Did Pfizer Get So Many Twitter Followers?

Wow! Pfizer’s official Twitter account, @pfizer_news (” The official site for Pfizer Inc., where we apply science and our global resources to improve health and well-being at every stage of life.”) has over 5,000 followers, making it the MOST followed pharma Twitter account! And just this last December it had less than 1,000 followers (see chart below). How did Pfizer get so many followers so quickly?

Pfizer Asks for New FDA Regulations, Not Guidance, for Social Media

Pfizer submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here ). The world’s #1 pharmaceutical company stands alone in calling upon the FDA to develop new regulations for the Internet and social media rather than issuing guidance that puts an “interpretative gloss” on existing rules

The Line Between Media and Social Media is Rapidly Blurring

Remember when your cell phone was just a cell phone?