Non-Personal Promotion
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One in five physicians interested in iPad

The iPad is a completely new category for the industry and consumers.

Leveraging Physician Portals in Your HCP Marketing

Physicians are more connected than ever before. According to a recent study by Manhattan Research:
- 98% of doctors are online¹
- 87% go online monthly¹
- 80% said they had changed their prescribing behavior as a result of pharma information obtained online¹
- Doctors spend at least 50 minutes per night online researching disease information, drug information, [...]

The iPad future of medicine

The current Apple iPad has some shortcomings; you can’t multitask yet, it is costly, there is no FLASH and for the healthcare market there is no way to quickly enter data (i.e. via a stylus)

Inital reaction from physicians on iPad: No thanks

“I can’t use it. Am I supposed to write with one finger while holding the iPad” said one family physician. “To cumbersome, it would have been a winner if it has a stylus and allowed me to write information on medical records or write an Rx” said another.

The i-Man Cometh

i-pod. i-phone. i-pad. i-think. therefore i am.

This week, if you’ve been living under a rock, there is news for you. The i-pad was unveiled by Apple. The i-pad puts together a lot of qualities that many say will change the way we consume communications. The printing press did that. The radio did that. TV certainly did that. The Internet did that. Smart phones did that. Is the pad going to be the next game changer?

3,500 neurosurgeons to receive iPod touch at medical convention in May

Not only will the iPods encourage community building, but they will save a lot of paper, said Oh, who heads a convention committee on the machines. The programs alone would have used more than half a million pages, he said, and most of those would have been left behind in hotel rooms

Maximizing HCP Efforts in a Social Media Space

Everyone’s always buzzing about how to connect with consumers using social media, and the myriad of pharmaceutical accounts that have popped up on Twitter and other social networks are proof of that. But physicians are more wired than ever before, so tapping into this coveted audience should not be overlooked in the online space. According [...]

Want to Reach Physicans on Social Networks? Use Facebook.

Medimix International recently conducted a new survey on the use of social networking websites among healthcare professionals.

10 Digital Marketing Ideas Pharma Companies Will Never Try

…but should.
I figure this post is the one that’ll get the most comments ever. It’s going to be the one that probably outrages you the most or makes you think that I’ve completely lost it (which perhaps I have). Here’s why I’m writing this. I’ve gotten really tired of all the discussion about social media [...]

Beating Will Continue… Unless We Stop Acting Like We Deserve It

Every day I see medical centers “outlawing” reps, governors legislating us out and an ongoing flogging of the pharmaceutical industry. I’ve been in the industry 22 years and I’m always amazed how hangdog we are – apologizing for our role in medicine and taking our beating. Well, we need to wise up; we don’t deserve [...]