Strategy
What Would A Pharma Marketing Champ Do? 9 Imperatives for 2010
Friday, February 5th, 2010
This is the final post of a four-part series. Steve Jobs, Google, Good Life are three marketing champs. Read what Pharma marketing champs would do.
Read the full story
Drug Industry Innovation: GSK’s LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements
Thursday, January 21st, 2010
The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are called “me-too” drugs because of their similarity to existing Rx drugs
Read the full story
Can Guardrails Help Forward Your Social Media Efforts?
Tuesday, November 3rd, 2009
Guardrails can help provide a ’safety net’ to Pharma social media tactics and those running them by helping to insure that clear and simple guidelines are set up to help frame conversation and engagement, and to keep social media efforts on safe regulatory and legal ground.
Read the full story
Business Week – Drug Marketing
Business Week – Pharma Marketing
Cafe Pharma
Clinical Trials.gov
FDA on Twitter
Pharma Live
Pharma Voice