Conferences
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Can Guardrails Help Forward Your Social Media Efforts?

Tuesday, November 3rd, 2009

Guardrails can help provide a ’safety net’ to Pharma social media tactics and those running them by helping to insure that clear and simple guidelines are set up to help frame conversation and engagement, and to keep social media efforts on safe regulatory and legal ground.

Posted in: Conferences, DTC, Social Media, Strategy | 0 Comments »
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I’m Not Buying and I’m Not Selling

Thursday, June 11th, 2009

I’ve gotten invited to speak a fair amount over the years.   The deal was, I put on a great, educational presentation (no pimping One Eleven or our stuff) and the conference folks comped my attendance fee as well as expenses.  Somewhere along the line, someone blew it for all of us and insisted on selling [...]

Posted in: Conferences | 1 Comment »
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