eDetailing
Data-Driven Relationships
Wednesday, March 10th, 2010
Maximizing data to drive brand loyalty and sales.
Cultivating relationships with both physicians and patients is a critical part of the marketing process for pharma as you need HCPs to prescribe drugs and patients to stay compliant on them. So, making an investment in those relationships, including how they are tracked and measured is key.
Conceptually, this [...]
Leveraging Physician Portals in Your HCP Marketing
Monday, February 1st, 2010
Physicians are more connected than ever before. According to a recent study by Manhattan Research:
- 98% of doctors are online¹
- 87% go online monthly¹
- 80% said they had changed their prescribing behavior as a result of pharma information obtained online¹
- Doctors spend at least 50 minutes per night online researching disease information, drug information, [...]
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