DTC
Looking For Bad Guys
Friday, March 12th, 2010
The search for drug company evil continues as Glaxo’s Avandia is the latest drug in the crosshairs of regulators, the media and lawyers. This diabetes drug is highly effective at regulating blood sugar and is used by millions of type 2 diabetics. It may have a higher risk of causing heart attacks than some alternate therapies and placebo according to some studies.
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Common sense approach to Internet marketing guidelines
Thursday, March 11th, 2010
It’s amazing that PhRMA would come up with recommended guidelines that seem to be developed over a cup of coffee rather than really think about how consumers use and need health information online. The people at PhRMA need to contact the sales people at Manhattan Research to get updated information before they pull ideas out of space.
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eMarketing guidelines for health; A common sense approach
Thursday, March 11th, 2010
It’s amazing that PhRMA would come up with recommended guidelines that seem to be developed over a cup of coffee rather than really think about how consumers use and need health information online. The people at PhRMA need to contact the sales people at Manhattan Research to get updated information before they pull ideas out of space
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PhRMA Recommended guidelines for drug Internet Marketing but who speaks for patients ?
Wednesday, March 10th, 2010
J&J asked that companies not be held responsible for user comments they do not control. This is needed and should be accepted practice
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PhRMA recommended guidelines for drug Internet Marketing are silly & Who speaks for patients ?
Wednesday, March 10th, 2010
J&J asked that companies not be held responsible for user comments they do not control. This is needed and should be accepted practice. There is no way that ANY drug company can control ALL user comments via any media.
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Good health has a lot of benefits including more sex but are Americans interested ?
Wednesday, March 10th, 2010
“If you are a man diagnosed with diabetes or high blood pressure and I tell you that you need to lose weight and take medication, and I can say the benefit is five extra years of sex life, you might be more inclined to do what I tell you,” the author of a study on sex and health recently stated.
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Data-Driven Relationships
Wednesday, March 10th, 2010
Maximizing data to drive brand loyalty and sales.
Cultivating relationships with both physicians and patients is a critical part of the marketing process for pharma as you need HCPs to prescribe drugs and patients to stay compliant on them. So, making an investment in those relationships, including how they are tracked and measured is key.
Conceptually, this [...]
Making Sense Out Pharma DTC Spending Trends
Tuesday, March 9th, 2010
ePharma boosters see the latest direct-to-consumer (DTC) advertising spending numbers as a positive sign that the drug industry is finally increasing its allotment to the Internet in its DTC marketing budget.
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20 Drug sales reps a week ?
Tuesday, March 9th, 2010
How many times have you been waiting to see your doctor and observed a sales rep come in, drop off samples and leave. It happens a lot more than you think especially now when physicians are growing more and more disappointed with drug company marketing and credibility.
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"I will never go away" a patient says but who set up this page and who was responsible for maintaining it ?
Monday, March 8th, 2010
Maybe it was the right hand not knowing what the left hand was doing although that is hard to believe because this page should have gone through some legal and regulatory sign off but like Mr Grant states “the damage is done”. An upset patient who has decided to challenge Sanofi on their side effects. Was she informed ?
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