Analytics
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Rozerem: Really bad marketing

You’ll never see any product from the drug industry make brand of the year for good reason; the marketing of prescription drugs is probably the worst marketing in the world. It’s not because the drug industry is a regulated industry it’s because the drug industry has become a factory that puts people in jobs to agree with others and check boxes rather than think about patients and how to interact with them.

I could have been a blockbuster

When Efficient was in development some unflattering news leaked to the media concerning the results of clinical trials. Although Mr Taurel, Lilly’s CEO at the time, tried to push back the damage was done and soon it was all over the Internet among analysts and physicians

If your agency is telling you to spend more money on search, run away !

The research on search should not be news to any DTC marketer. If it is than maybe you’re in the wrong position

Skeptical of Comscore report on pharma websites because it’s doesn’t tell the whole story

Research can give you information but good marketers need to look beyond the information and ask more questions.

Market Estimation

Welcome back!
In my last post, “Goals: Where It All Starts”, I mentioned there’s an easy and effective way to start the process of translating business goal setting to your online efforts.
Quick, simple, and cost effective
Today, we we will walk through how to use a free resource – built on the premier behavioral database that quite [...]

Goals: Where It All Starts

“Badges? We ain’t got no badges. We don’t need no badges.
I don’t have to show you any stinking badges!”

As the character “Gold Hat” said in the epic 1948 movie “The Treasure of Sierra Madre”, he didn’t need any badges when challenged by proper authorities.
Unfortunately, many web analytics installations are stuck in the same quandry:

No minimum [...]