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Richard Meyer
Richard Meyer is a passionate Internet DTC marketer with over 15 years of progressive experience in consumer marketing who's worked on top pharmaceutical brands like Cialis, Prozac and Sarafem, as well as two years with Medtronic Diabetes. He is currently consulting for his own company, Online Strategic Solutions, and writes a DTC column for PM 360 magazine and blogs for Eye for Pharma in addition to his own blog, World of DTC Marketing.

Weekly pill dispensary: A summary of the week’s healthcare marketing news

Friday, July 30th, 2010

Bonuses For GSK Pharma Sales Reps Won’t Be Tied to Sales This story really had me scratching my head. GSK has gone from 9,000+ reps to only 2,000+ reps in three years and from what I know was really pushing reps hard to sell.

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Being a less aggressive consumer of health care is here to stay

Thursday, July 29th, 2010

According to today’s Wall Street Journal: Insured Americans are using fewer medical services, raising questions about whether patients are consuming less health care as they pick up a greater share of the costs. The drop in usage is showing up as health-care companies report financial results. Insurers, lab-testing companies, hospitals and doctor-billing concerns say that patient visits, drug prescriptions and procedures were down in the second quarter from year- ago levels. Why is this happening

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A pharma marketers guide to developing a Facebook page (with low risk)

Thursday, July 29th, 2010

Last week an ex FDA official said that he believed the FDA was not going to issue specific guideline on social media. Now that Facebook has over 500 million users though pharma marketers should not and cannot ignore this important platform. Here is a guide to developing a Facebook page with very low risk.

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Pharma marketing: big ship in small river ?

Thursday, July 29th, 2010

Today on our #socpharm chat (every Wednesday at 8PM EDT) a bunch of people from pharma marketing get together to talk shop on Twitter. Eileen O’Brien from Siren Interactive has done a great job moderating the weekly chats.

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FDA wants drug companies to enforce REMS with physicians. Is this realistic ?

Wednesday, July 28th, 2010

REMS . Risk evaluation and mitigation strategies are increasingly being used used on prescription drugs and the FDA wants drug companies to enforce physician compliance with REMS requirements by cutting off prescribing rights for medications that have the most restrictive REMS. First a primer: What is a REMS and why is it used ?

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A little drug problem: perception

Tuesday, July 27th, 2010

For every million people who take a statin for high cholesterol, there are 50,000 fewer angioplasties, surgeries, heart-attacks, strokes, and CV deaths, studies have shown. In the past 15 years, drugs have transformed AIDS from a death sentence into a managed disease. A life saved or transformed because of the drug industry.

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Adding credibility to your product website

Sunday, July 25th, 2010

Credibility. It’s becoming harder and harder for companies, especially pharma companies, to post credible content on their websites and make their sites more sticky. Some marketers have thrown in the towel thinking that consumers just want to come into a product website, get their information and leave but savvy Internet marketing people know that a key to conversion is stickiness or time on site

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On the path to earning trust: Improving the credibility of website content

Sunday, July 25th, 2010

Credibility. It’s becoming harder and harder for companies, especially pharma companies, to post credible content on their websites and make their sites more sticky.

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“We’re your in house agency”

Sunday, July 25th, 2010

Internet marketing is moving at the speed of sound today. There’s always a lot happening but for pharma marketers there is not always a lot they can do.

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