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Janet Carlson
A veteran of the pharmaceutical industry with 22 years of experience, Janet's career began in sales at Parke-Davis. After honing her marketing skills in-house, she was sent to the company psychologist to help her “fit in” to the corporate culture – fortunately, he told her to get out and find a place where her “bright ideas” and energy would be appreciated (true story). At that point, Janet joined NCI Advertising and developed a talent for creating unique marketing programs for her pharmaceutical clients – who loved her crazy ideas. Janet loved NCI and never dreamed of leaving, until Chris Whittle enticed her with a big title and salary to start up “The Medical News Network (MNN),” destined to change the industry and piss off a lot of people. Janet took the challenge and emerged a wiser woman, with the entrepreneurial bug. After the USS MNN sank, Janet launched her own company, focusing on the web and marketing to healthcare professionals. Fifteen years later, interactive is still the chosen niche, although she now lives for the mobile aspect of connecting pharma to the healthcare professionals. With all her free time, she trains for half marathons, writes children’s books and chases 4 year old twins.