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Alex Savic - Alensa CEO
Alex has been working in the European generics sector for the last decade, primarily focusing on cross-border in- and out-licensing as well as pioneering the concept of outsourcing the granulation process through the use of direct compression products. Since 2005, Alex has been director at ALENSA AG, where he has concentrated on the role of IT within the pharma industry and initiated several eHealth projects including an e-commerce application for pharmacies for which ALENSA was selected as a "Top 10 eHealth Innovator" by MarketIntellNow in 2008. Alex will be presenting ALENSA's latest projects at this years Medicine 2.0 congress in Toronto and Health 2.0 conference in San Francisco.

Can Pharma Market Adherence?

Monday, August 24th, 2009

Imagine a scenario where you must choose a medication for which there are multiple competing products on the market, but only one of which has a pharmacy consultation, education and follow-up intervention program attached at no extra cost to you. Which one would you go for ? Most likely, the product that has the service [...]

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