At last a search engine for health ?

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Wednesday, September 2nd, 2009

Source: World of DTC Marketing

Richard MeyerAbout the Author

Richard Meyer is a passionate Internet DTC marketer with over 15 years of progressive experience in consumer marketing who`s worked on top pharmaceutical brands like Cialis, Prozac and Sarafem, as well as two years with Medtronic Diabetes. He is currently consulting for his own company, Online Strategic Solutions, and writes a DTC column for PM 360 magazine and blogs for Eye for Pharma in addition to his own blog, World of DTC Marketing.

There is no shortage of health information on the Internet but who has time to sort through all the sites ? I have been saying for years that Google is missing an opportunity by not having a search engine devoted strictly to health that separated good sites from garbage sites and it looks like a site that launched today has solved that problem for a LOT of people.

When you come to Healthbase’s homepage just type in the keyword, in this case Diabetes and Healthbase returns search results like you have never seen them before. First they are categorized by Drugs & Medications, treatments and Food & Plants but over on the sidebar are the results for diabetes in Social Media along with content sources. Extend the search and you can read a summary of each site without having to click through to the site. My experience with the site has been great and as the word gets around I’m sure more and more people are going to be thinking that this site provides real value. The only issue still to be resolved is credibility of information but I guess for now it’s reader beware of the information available on the Internet.

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