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This month brings us four talented individuals who are pioneers in their respective fields. These luminaries are revolutionizing patient marketing, driving actionable DTC campaigns and strengthening physician relationships, all with a hearty dose of strategic muscle that can take your campaigns to the next level. So, we invite you to tap into this month’s experts with your questions, and tap into the collective knowledge that can help positively influence your marketing initiatives.

Digital Marketing Expert

Wendy Blackburn is a seasoned pharmaceutical marketing veteran, Wendy believes pharma’s involvement in social media is a way to increase consumer trust and enhance brands. As an advocate for pharma doing more with social and emerging media (such as mobile), Wendy is continually coming up with innovative solutions toward more effectively embracing the digital channel itself. Her role at InTouch Solutions is centered around helping clients identify which digital channels make sense for their brand and being bold in making strategies become reality. Digital marketing is driving health care decisions and embracing it in the right way leaves both the brand and consumer to benefit. And Wendy is committed to doing just that, and bringing the viability of digital communications to life.

Strategy Expert

Paolo Machado is guided by his impressive business acumen and an unwavering passion to improve the delivery of health care, Paulo Machado recently launched a new enterprise, Health Innovation Partners LLC. Leveraging his background in innovation, marketing, business management, strategic planning, business development, product development and alliance management. Health Innovation Partners will guide client companies through the development and implementation of innovative healthcare strategies, which will drive superior stakeholder value. Mr. Machado brings over 20 years of experience in the global biopharma and financial services industries. As an innovator, gifted with core competencies in strategic planning and business development, he has the keen ability to translate visionary strategic thought into comprehensive, executable plans with measurable outcomes. He is adept at team building and multi-stakeholder collaborations. He has spearheaded customer-centric solutions for an array of brands – delivering on the promise of a customer focused, differentiated value proposition. Mr. Machado’s unique insights will position clients for sustainable growth and unprecedented success in their endeavors to impact the delivery of healthcare.